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Social Media Marketing: Google+ and Your Small Business

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Erika Taylor Montgomery, Social Media »

4 Tips for Stunning Social Media Visuals

December 7, 2016 – 9:55 am |
Discover some stellar tips on creating  visuals for you social media.

Discover some stellar tips on creating visuals for you social media.

The use of videos and images across all social media platforms is crucial, especially since “People process visual information 60,000 times faster than text, which explains why 93 percent of the most engaging posts on Facebook include images,” according to Inc. Don’t you want to be a part of that 93 percent? Here Inc. shares its four tips for stunning social media images:

  1. Be Consistent with Color

If your business already has a color scheme picked out, keep using those colors. These two to four palette options should reflect your brand’s personality and be used throughout your social media pages and any other platforms or sites you use. The consistent use of colors will help establish your brand and allow consumers to become familiar with it.

  1. Show Personality through Typography

Like the choice of color your brand picks, the type of font used for your company’s branding helps determine the feelings it will evoke in consumers. Your brand will need to pick three types of font: one for headers and titles (the largest font that shows off brand personality), one for subtitles (easy to read and less prominent, but still grabs readers’ attention) and finally, one for the body of text (easy to read, allowing for readers to quickly digest information).

  1. Choose the Right Imagery and Filters

Although imagery offers the flexibility to be different from the color and font rules, social media visuals should still be consistent to your brand’s theme. Whether you are using professional software, free tools or filter options from Facebook or Instagram, carefully pick which one fits your brand and does the image justice.

  1. Don’t Overlook Positioning

While most social media platforms have specific locations for images, keeping the different platforms as uniform as possible is important. This means Twitter, Facebook, LinkedIn, Instagram and Pinterest should all have the same profile picture and cover image. The sizes for each platform might be different, but consumers will have no problem recognizing it as your page if you stay consistent.

The next time you create your own visuals for social media, keep these four tips in mind for the best chances of success. Happy Posting!

4 Reasons Why a Story is Newsworthy

November 30, 2016 – 9:55 am |

Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While …

4 Super Simple Ways to Build Your Brand

November 16, 2016 – 9:55 am |

Every business has a name. While your business’ name is how your brand is identified, building the reputation to go with it requires time, hard work and endurance. This great article from Entrepreneur has some steps on …

Why You Need to Care About Your Personal Brand

November 9, 2016 – 9:55 am |
personal branding

Just as a business’ brand is a representation of the company’s image as others see it, personal branding is the way others see you as a professional. It is what sets you apart from the …

How to Tell a Stellar Story with Social Media

October 26, 2016 – 9:55 am |

Social media marketing provides a wonderful opportunity for your company to connect with customers, reach a new demographic, and grow your client and fan base in a way that traditional brick and mortar stores and …

4 Social Media Marketing Mistakes You Need To Avoid

October 19, 2016 – 9:55 am |

Social media marketing can be an extremely valuable and helpful tool to incorporate into your company’s strategy, but if done incorrectly it can be detrimental to your efforts. To be successful with your social media …

3 Reasons Why Your Events Need Their Own Hashtag

October 5, 2016 – 9:55 am |
Hashtags are great for events

Publicizing events can be a tough job, so why not enlist your event attendees to do it for you? Creating a custom hashtag for your event will generate buzz and encourage your followers to get involved. Here …

Learn the Basics: How to Use a Hashtag on Social Media

September 28, 2016 – 9:55 am |

Adding hashtags in your company’s posts on social media platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to …

4 Amazing Resources for Generating Creative Content

September 14, 2016 – 9:55 am |

Now that you’ve had some time to think of a few fresh ideas to breathe life into your marketing plan, it’s time to turn them into compelling content you can share with your audience. This …

6 Steps to Revitalize Your Marketing Plan with Fresh Ideas

September 7, 2016 – 9:55 am |
Marketing plan ideas

Relying on the same marketing strategies time after time can get stale, boring and predictable. If it’s time to inject your marketing plan with something fresh and new, keep reading for six steps to embrace your …

4 Web Design Tips for Building a New Website

August 31, 2016 – 9:55 am |

If you’re starting a new business, you’ll want to launch a website that will really showcase who you are and where your strengths lie. Your website will serve as one of your main forms of …