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Social Media Marketing: Google+ and Your Small Business

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Erika Taylor Montgomery, Social Media »

Learn the Basics: How to Use a Hashtag on Social Media

September 28, 2016 – 9:55 am |
Discover the basics on how to use hashtags with your social media.

Discover the basics on how to use hashtags with your social media.

Adding hashtags in your company’s posts on social media platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to learn about or talk about your brand. Many business owners don’t know how to use hashtags to make the most of their social media updates. Here are some tips to help you use them effectively.

6 Common Social Media Hashtag Questions

  1. What is a hashtag? A hashtag is simply the pound symbol (#) in front of the word, words or phrase you are categorizing your topic into. Common trends that are sorted using a simple hashtag could be #Gift or #Shopping.
  2. How do I enter the conversation? Figuring out what hashtag is the best fit for the topic you are writing about can be hard. Thankfully, there are quite a few websites designed to follow trends and help users identify them. Hashtags.org, TweetChat.com, Twitter.comor Twubs.com are good options to find real-time information on hashtags and conversations with lots of traction.
  3. How do I use multiple words? Many categories have hashtags with multiple words in them such as #ThrowbackThursday or an event name like #MarchMadness. When using multiple words in your hashtags, capitalize the first letter of each new word to make it easy for your readers to identify what you are trying to convey.
  4. Can I make my own? Absolutely! Creating your own keywordsfor your customers and followers to use is a great way to spread the word about your business or event. Create a few hashtags like your business name or a unique, catchy phrase and share them with your followers to use when they mention you. This can also be a great way to get customer feedback about a new product or service and gain valuable insight.
  5. Is it okay to use more than one? The answer is yes, but up to a point. The most you’ll want to use per post is three because research shows engagement actually declines when four or more are used. Not sure what else to add? The site Meis a great way to find hashtags related to any word or phrase you want to use. It is worth noting one exception to this rule of thumb: Instagram updates actually do better with as many as 11 hashtags.
  6. Should I only use hashtags on Twitter? Even though Twitter is the birthplace of hashtags when it comes to social media, using your hashtags across all of your channels will establish consistency. Many social media platforms, including Instagram, Facebook and Google+, have integrated the use of hashtags to allow your followers to easily identify you. However, how hashtags are used on the platforms varies slightly.

 

Hashtags are a great way to engage the followers you already have as well as get the attention of other potential customers. What hashtags have worked for your business? Share them with us and happy tagging!

4 Amazing Resources for Generating Creative Content

September 14, 2016 – 9:55 am |

Now that you’ve had some time to think of a few fresh ideas to breathe life into your marketing plan, it’s time to turn them into compelling content you can share with your audience. This …

6 Steps to Revitalize Your Marketing Plan with Fresh Ideas

September 7, 2016 – 9:55 am |
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Relying on the same marketing strategies time after time can get stale, boring and predictable. If it’s time to inject your marketing plan with something fresh and new, keep reading for six steps to embrace your …

4 Web Design Tips for Building a New Website

August 31, 2016 – 9:55 am |

If you’re starting a new business, you’ll want to launch a website that will really showcase who you are and where your strengths lie. Your website will serve as one of your main forms of …

How to Handle Feedback on Social Media for Better Customer Service

August 24, 2016 – 9:55 am |

Getting comments from customers on such a public space as social media can intimidating and scary; it’s a big reason why some businesses stay away from the platforms in their marketing efforts. But if you …

Why You Should Use Social Media for Customer Service

August 17, 2016 – 9:55 am |

Customer service is a big deal. It’s estimated that American businesses lose more than $40 billion annually because of poor customer service. How does your company fare in this area? Do you go above and beyond …

4 Tips for Using Twitter for Social Media Marketing

August 10, 2016 – 9:55 am |

Is your business using Twitter for social media marketing? Larger social networking sites like Facebook tend to get all of the love from marketers, however Twitter is a fantastic vehicle to spread the good news …

How to Measure Content Marketing Success

August 3, 2016 – 9:55 am |

Is your business using content marketing as part of your social media marketing strategy? As this strategy becomes a more common practice for reaching consumers and fans, it’s important to measure the results to see …

3 Tips for a Stellar Business YouTube Channel

July 27, 2016 – 9:55 am |

YouTube is currently the second largest search engine in the world and the number of searches it handles is only getting bigger. What was once the go-to place for surprised squirrels and kids playing with light sabers …

3 Tips To Manage Your Brand’s Reputation

July 20, 2016 – 9:55 am |

It is important to closely manage your business’ reputation to avoid potential crises and negative publicity. There are several things you can do online to make sure your brand’s image remains top-of-mind and is shown …

3 Tips You Need to Know to Leverage Your Media Coverage

July 13, 2016 – 9:55 am |
reporters press coverage

If you’ve just received some great editorial media coverage, you’ll want to make sure everyone knows about it! In addition to writing a blog post about the mention, pinning it on Pinterest or writing a …

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