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Social Media Marketing: Google+ and Your Small Business

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Erika Taylor Montgomery, PR »

4 Reasons Why a Story is Newsworthy

November 30, 2016 – 9:55 am |
Find out 4 ways to tell if your story is newsworthy.

Find out 4 ways to determine if your story is newsworthy.

Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While social media marketing is a perfect avenue for spreading memes, contests or images, items like press releases and media advisories should have a more newsworthy element. What is of interest to the media? Read on for four qualities of a newsworthy story.

  1. It’s Well-Timed

Stories that are relevant and timely are more likely to be newsworthy than an announcement of something that happened much longer ago. Get the word out as the event, product launch or initiative begins to keep it top-of-mind; people are used to reading the newest news and are likely to disregard anything dated.

  1. It Impacts Your Readers

The most newsworthy stories impact large numbers of people and make a difference in the community. Find the most meaningful and impactful element of your story and lead with that; news outlets and the media are only likely to pick up a story if it benefits their audience and will matter to a great number of people.

  1. It’s Local

To make your story more newsworthy, find a community or local angle and determine why it is relevant. If your product or service is offered nationwide, maybe you can trace the materials back to a specific location in the community or invest a percentage of the proceeds to benefit a local cause.

  1. It’s Interesting

Stories that lack an interesting human element are unlikely to be picked up by news outlets or well received by readers. Hook your audience in; a unique twist on a regular narrative, something new and out-of-the-box or something not seen every day can all add intrigue to your readers and make your story more newsworthy.

Think about your story as a spot on the evening news; would you change the channel or be glued to the screen? Answering this question will determine if you’re ready to start pitching and the next steps to take. Now you are prepared to determine if the next story that breaks is worth sending to the news or if it’s better suited for other communication channels.

4 Super Simple Ways to Build Your Brand

November 16, 2016 – 9:55 am |

Every business has a name. While your business’ name is how your brand is identified, building the reputation to go with it requires time, hard work and endurance. This great article from Entrepreneur has some steps on …

Why You Need to Care About Your Personal Brand

November 9, 2016 – 9:55 am |
personal branding

Just as a business’ brand is a representation of the company’s image as others see it, personal branding is the way others see you as a professional. It is what sets you apart from the …

How to Tell a Stellar Story with Social Media

October 26, 2016 – 9:55 am |

Social media marketing provides a wonderful opportunity for your company to connect with customers, reach a new demographic, and grow your client and fan base in a way that traditional brick and mortar stores and …

4 Social Media Marketing Mistakes You Need To Avoid

October 19, 2016 – 9:55 am |

Social media marketing can be an extremely valuable and helpful tool to incorporate into your company’s strategy, but if done incorrectly it can be detrimental to your efforts. To be successful with your social media …

3 Reasons Why Your Events Need Their Own Hashtag

October 5, 2016 – 9:55 am |
Hashtags are great for events

Publicizing events can be a tough job, so why not enlist your event attendees to do it for you? Creating a custom hashtag for your event will generate buzz and encourage your followers to get involved. Here …

Learn the Basics: How to Use a Hashtag on Social Media

September 28, 2016 – 9:55 am |

Adding hashtags in your company’s posts on social media platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to …

4 Amazing Resources for Generating Creative Content

September 14, 2016 – 9:55 am |

Now that you’ve had some time to think of a few fresh ideas to breathe life into your marketing plan, it’s time to turn them into compelling content you can share with your audience. This …

6 Steps to Revitalize Your Marketing Plan with Fresh Ideas

September 7, 2016 – 9:55 am |
Marketing plan ideas

Relying on the same marketing strategies time after time can get stale, boring and predictable. If it’s time to inject your marketing plan with something fresh and new, keep reading for six steps to embrace your …

4 Web Design Tips for Building a New Website

August 31, 2016 – 9:55 am |

If you’re starting a new business, you’ll want to launch a website that will really showcase who you are and where your strengths lie. Your website will serve as one of your main forms of …

How to Handle Feedback on Social Media for Better Customer Service

August 24, 2016 – 9:55 am |

Getting comments from customers on such a public space as social media can intimidating and scary; it’s a big reason why some businesses stay away from the platforms in their marketing efforts. But if you …

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