Discover some stellar tips on creating visuals for you social media.
The use of videos and images across all social media platforms is crucial, especially since “People process visual information 60,000 times faster than text, which explains why 93 percent of the most engaging posts on Facebook include images,” according to Inc. Don’t you want to be a part of that 93 percent? Here Inc. shares its four tips for stunning social media images:
- Be Consistent with Color
If your business already has a color scheme picked out, keep using those colors. These two to four palette options should reflect your brand’s personality and be used throughout your social media pages and any other platforms or sites you use. The consistent use of colors will help establish your brand and allow consumers to become familiar with it.
- Show Personality through Typography
Like the choice of color your brand picks, the type of font used for your company’s branding helps determine the feelings it will evoke in consumers. Your brand will need to pick three types of font: one for headers and titles (the largest font that shows off brand personality), one for subtitles (easy to read and less prominent, but still grabs readers’ attention) and finally, one for the body of text (easy to read, allowing for readers to quickly digest information).
- Choose the Right Imagery and Filters
Although imagery offers the flexibility to be different from the color and font rules, social media visuals should still be consistent to your brand’s theme. Whether you are using professional software, free tools or filter options from Facebook or Instagram, carefully pick which one fits your brand and does the image justice.
- Don’t Overlook Positioning
While most social media platforms have specific locations for images, keeping the different platforms as uniform as possible is important. This means Twitter, Facebook, LinkedIn, Instagram and Pinterest should all have the same profile picture and cover image. The sizes for each platform might be different, but consumers will have no problem recognizing it as your page if you stay consistent.
The next time you create your own visuals for social media, keep these four tips in mind for the best chances of success. Happy Posting!