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Social Media Marketing: Google+ and Your Small Business

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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4 Social Media Marketing Mistakes You Need To Avoid

October 19, 2016 – 9:55 am |
Read this post for tips on how to avoid marketing mistakes on social media.

Discover 4 tips on how to avoid marketing mistakes on social media.

Social media marketing can be an extremely valuable and helpful tool to incorporate into your company’s strategy, but if done incorrectly it can be detrimental to your efforts. To be successful with your social media marketing you need to avoid these four common mistakes:


  1. Being Out of Touch with Your Customer Base:Not knowing your customers, their demographics and preferences is a common social media marketing mistake. You can’t expect to reach your audience on a personal level when you don’t take the time to get to know who they are. Spend some time clicking through your page likes to get a sense of who your followers are and ask engaging questions that can shed light into their preferences.
  2. Linking Social Media Profiles Together:Although it’s tempting to link Facebook and Twitter together with a generic update every time you publish a new blog post, treating your networks this way is similar to spamming your audience. The reason is because followers may be watching you on multiple social media sites, so they won’t be interested in identical updates. Also keep in mind that each platform is different; you may have a message that’s perfect for Facebook, but Twitter will cut it off at 140 characters, making it look unprofessional.
  3. Having an Incomplete Profile:Having a completed profile is a simple way for customers to get ahold of you; profiles lacking a website, company phone number or business hours can turn customers away. Make sure all fields for all of your social profiles are complete and look uniform, and be sure to use the same language, color scheme and profile/header images to build consistency.
  4. Only Focusing on Quantity, Not Quality:You could have 1 million followers on social media, but if you never receive a single like, mention or retweet, your fans aren’t helping your social media marketing efforts. The key is to accumulate engaged and interactive followers who share your content, repost your wisdom and talk you up.


Are you interested in using social media to your advantage? Here are some great tools you won’t want to miss. Now that you know what to avoid for successful business social media pages, it’s time to start posting!

3 Reasons Why Your Events Need Their Own Hashtag

October 5, 2016 – 9:55 am |
Hashtags are great for events

Publicizing events can be a tough job, so why not enlist your event attendees to do it for you? Creating a custom hashtag for your event will generate buzz and encourage your followers to get involved. Here …

Learn the Basics: How to Use a Hashtag on Social Media

September 28, 2016 – 9:55 am |

Adding hashtags in your company’s posts on social media platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to …

4 Amazing Resources for Generating Creative Content

September 14, 2016 – 9:55 am |

Now that you’ve had some time to think of a few fresh ideas to breathe life into your marketing plan, it’s time to turn them into compelling content you can share with your audience. This …

6 Steps to Revitalize Your Marketing Plan with Fresh Ideas

September 7, 2016 – 9:55 am |
Marketing plan ideas

Relying on the same marketing strategies time after time can get stale, boring and predictable. If it’s time to inject your marketing plan with something fresh and new, keep reading for six steps to embrace your …

4 Web Design Tips for Building a New Website

August 31, 2016 – 9:55 am |

If you’re starting a new business, you’ll want to launch a website that will really showcase who you are and where your strengths lie. Your website will serve as one of your main forms of …

How to Handle Feedback on Social Media for Better Customer Service

August 24, 2016 – 9:55 am |

Getting comments from customers on such a public space as social media can intimidating and scary; it’s a big reason why some businesses stay away from the platforms in their marketing efforts. But if you …

Why You Should Use Social Media for Customer Service

August 17, 2016 – 9:55 am |

Customer service is a big deal. It’s estimated that American businesses lose more than $40 billion annually because of poor customer service. How does your company fare in this area? Do you go above and beyond …

4 Tips for Using Twitter for Social Media Marketing

August 10, 2016 – 9:55 am |

Is your business using Twitter for social media marketing? Larger social networking sites like Facebook tend to get all of the love from marketers, however Twitter is a fantastic vehicle to spread the good news …

How to Measure Content Marketing Success

August 3, 2016 – 9:55 am |

Is your business using content marketing as part of your social media marketing strategy? As this strategy becomes a more common practice for reaching consumers and fans, it’s important to measure the results to see …

3 Tips for a Stellar Business YouTube Channel

July 27, 2016 – 9:55 am |

YouTube is currently the second largest search engine in the world and the number of searches it handles is only getting bigger. What was once the go-to place for surprised squirrels and kids playing with light sabers …