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Social Media Marketing: Google+ and Your Small Business

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Erika Taylor Montgomery, PR »

Connect With Those Who Matter: How to Build a Media List

March 15, 2017 – 7:12 pm |
Learn the steps to building a quality media list.

Read through to learn how to build a quality media list.

The first step in constructing the perfect pitch is generating a list of media outlets you want to share your products or services with. Sure, you can send your pitch to every contact you have and hope some will bite, but let’s be honest – that’s not the best method and can even be considered spam. In addition, sending irrelevant pitches can ruin your future relationships with journalists. Creating a list that is meaningful to your offering is the most tedious part of crafting a winning pitch, but the time and effort you put in to your list now will be rewarded in the end. Here are five pieces of advice to consider when you build your next media list.

  1. Define Your Angle. What is your pitch angle? Answering this question will go a long way in determining who you should send your pitch to. A food writer and a reporter on parenting advice have drastically different needs. A well-defined angle will help you understand the audience you are trying to reach, allowing you to narrow down the best contacts who cater to the viewers you want to see your offering.
  2. Know their Editorial Timing.If you want to share your holiday specials, you shouldn’t pitch to magazines the month before since they have a longer lead time, working approximately six months ahead of time. On the other side of the editorial spectrum, you don’t want to send a blogger your holiday specials six months in advance since they generally run 1-2 months ahead.
  3. Be Selective.Take the time to go through your contacts. Just because they are in your address book doesn’t mean they should get your next pitch. Do your research on the contact to determine what their role is and if they write about products or services similar to what you have to offer.
  4. Check Your Resources. There are some great online resources to help reach reporters, especially those who are looking for specific topics to cover. Two free websites areHelp a Reporter Out (HARO)and Pitchrate. You can research specific categories to see what reporters are looking to cover, taking some of the guesswork out of your contact building process.
  5. Ask For Feedback.Don’t be afraid to ask someone to look over your list. Getting a fresh set of eyes to look over it can help you further weed out contacts that do not fit your angle and they can advise you on ones they haven’t had great interactions with. Plus, they may be able to offer suggestions for connections to add to your list that you may not have considered.

 

The more detailed and specific you can get your list, the higher the chance of getting your product or service the media attention you want. Sending your pitch to a handful of well selected connections is better than sending it to 100 random ill-fitting ones. Don’t rush the process and you will be rewarded in the form of editorial media coverage. Happy pitching!

 

4 Tips for Stunning Social Media Visuals

December 7, 2016 – 9:55 am |

The use of videos and images across all social media platforms is crucial, especially since “People process visual information 60,000 times faster than text, which explains why 93 percent of the most engaging posts on …

4 Reasons Why a Story is Newsworthy

November 30, 2016 – 9:55 am |

Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While …

4 Super Simple Ways to Build Your Brand

November 16, 2016 – 9:55 am |

Every business has a name. While your business’ name is how your brand is identified, building the reputation to go with it requires time, hard work and endurance. This great article from Entrepreneur has some steps on …

Why You Need to Care About Your Personal Brand

November 9, 2016 – 9:55 am |
personal branding

Just as a business’ brand is a representation of the company’s image as others see it, personal branding is the way others see you as a professional. It is what sets you apart from the …

How to Tell a Stellar Story with Social Media

October 26, 2016 – 9:55 am |

Social media marketing provides a wonderful opportunity for your company to connect with customers, reach a new demographic, and grow your client and fan base in a way that traditional brick and mortar stores and …

4 Social Media Marketing Mistakes You Need To Avoid

October 19, 2016 – 9:55 am |

Social media marketing can be an extremely valuable and helpful tool to incorporate into your company’s strategy, but if done incorrectly it can be detrimental to your efforts. To be successful with your social media …

3 Reasons Why Your Events Need Their Own Hashtag

October 5, 2016 – 9:55 am |
Hashtags are great for events

Publicizing events can be a tough job, so why not enlist your event attendees to do it for you? Creating a custom hashtag for your event will generate buzz and encourage your followers to get involved. Here …

Learn the Basics: How to Use a Hashtag on Social Media

September 28, 2016 – 9:55 am |

Adding hashtags in your company’s posts on social media platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to …

4 Amazing Resources for Generating Creative Content

September 14, 2016 – 9:55 am |

Now that you’ve had some time to think of a few fresh ideas to breathe life into your marketing plan, it’s time to turn them into compelling content you can share with your audience. This …

6 Steps to Revitalize Your Marketing Plan with Fresh Ideas

September 7, 2016 – 9:55 am |
Marketing plan ideas

Relying on the same marketing strategies time after time can get stale, boring and predictable. If it’s time to inject your marketing plan with something fresh and new, keep reading for six steps to embrace your …

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