Does your company have a LinkedIn business page?
Does your company have a business page on LinkedIn? Whether you’re new to the site or are an avid user, there are a few things you can do to make your page standout. Having a complete and useful business page can raise your company’s visibility and help customers and clients reach you for questions, assistance or to purchase your product or service. Here are three things you should have on your LinkedIn business page.
LinkedIn Business Pages: 3 Must-Haves
1. Consistent Branding
Keeping your brand consistent is important for all messaging, not just on LinkedIn, but on other social media platforms. Make sure your header images and profile pictures are the same across all networks and keep your keywords the same. It’s essential for SEO to portray a uniform presence, rather than present many different profiles.
Another important item to note on LinkedIn, is there are two options for logos: the one at the top of the business page and a picture used in the News Feed. These images should be the same.
While you should state relevant, helpful and interesting information about your business, make sure it’s simple enough for anyone to understand. Users won’t click to or stay very long on your page if they are bogged down by paragraphs of history about the company or industry jargon. You page should be easy to find; include relevant keywords consumers can search for to find you and share only the most important information about your company, products or services.
3. A Loyal Following
Once you’ve built your LinkedIn company page, it’s important to attract some loyal followers. Start by letting all employees know about the page and asking them to follow it and spread the word. You can also post updates, join groups and share helpful information withyour fans often; this will establish your credibility and position you as an industry leader. Finally, cross-promote your new company page on other social networks to let fans know where else they can find you.
LinkedIn can be a valuable way to reach new customers, drive sales and start conversations; there are more than 271 million active users on the site.
Written by Erika Taylor Montgomery