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Home » Erika Taylor Montgomery, Marketing

3 Mobile Marketing Tips for Small Businesses

Submitted by on May 27, 2015 – 10:00 amNo Comment
Advertise through mobile marketing.

Advertise through mobile marketing.

Just a decade ago, cell phones with built-in cameras were the latest in cutting edge mobile communication. As technology continues to evolve and improve, more people are using their phones for just about everything, leaving their computers behind. Mobile marketing is essential to reach target audiences of any age or background, as cell phone users can range from school-aged children to tech-savvy seniors. Get the most out of your advertising by reaching out to customers through the one thing they’re all likely to have: cell phones.

3 Methods to Reach Customers through Mobile Marketing

1. Photo Sharing:Whether you chose Instagram, Twitter, Snapchat or another favorite photo-sharing application, it’s vital to be visual with your mobile marketing campaign. Be sure to keep the photo sharing legal by using photos that are available for usage and not protected by licensing that prohibits the photo from being shared.

2. Text messages:Most businesses encourage their customers to sign up for their newsletter mailings or emails. If your small business is having a hard time increasing open rates on newsletters, consider reaching out to customers in a more personable way with text messages that can act as advertisements for limited-time specials or offers.

3. Awesome Apps:It seems like nearly every week brings a new “it” app that everyone is fired up about. Apps tend to catch on when they are offered for download free of charge, and this is possible because app developers can sell advertising to support their app financially. Consider paying for advertising space in the mobile realm by partnering with an emerging app and watch your customer base grow!

Creating an advertising plan that doesn’t include a mobile marketing aspect could reduce the return on investment. Be sure to include photo sharing, text messages and apps in your mobile marketing campaign.

Written by Erika Taylor Montgomery
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