3 Tips for a Stellar Business YouTube Channel
YouTube is currently the second largest search engine in the world and the number of searches it handles is only getting bigger. What was once the go-to place for surprised squirrels and kids playing with light sabers is now the place to solve life’s daily problems. Continue reading to discover three tips on building a YouTube channel for your business.
3 Ways to Build your YouTube Channel
- Make It Easy and Accessible To Subscribe
Racking up views on your videos is great, but subscribers equal loyal customers who keep returning for more. When YouTubers subscribe to your channel they are instantly notified and updated when you post a new video; this makes it easy for fans to watch your latest work. One seamless way you can make subscribing easy for your audience is by having a graphic that includes a call-to-action at the end of the video with the subscribe button they can click on.
- Answer Questions
Engage with your audience and listen to their questions. Take some time to sit down and do a Q&A session for some of the most commonly asked questions you have received. Now, some may think answering questions is giving away the farm, but it actually draws people in. Answering their questions shows you are listening and watching what they are saying, having a profound impact on building trust and loyalty in your brand. Chances are, if fans and customers have asked a question once that you listened to and answered, they will likely have another one and you’ll be the channel they turn to.
- Have A Variety of Content
Taking the time to answer questions in your videos is great a way to build trust with your audience, but they shouldn’t be the only types of videos you offer on your channel. Create a variety of videos that fall under the same topic umbrella – like health and fitness or marketing. Have fun with the outlet and be willing to explore new lanes and avenues on your channel; just make sure it stays on message and brand.
Creating a YouTube channel is a great way to share and spread knowledge and information about your business. Does your business have a YouTube account? What other tips and tricks would you share?Written by Erika Taylor Montgomery