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Home » Erika Taylor Montgomery

3 Tips for Mobile Marketing

Submitted by on May 13, 2015 – 10:00 amNo Comment
Is your site ready for mobile marketing?

Is your site ready for mobile marketing?

Mobile marketing goes deeper than a business asking customers to, “Like us on Facebook,” or, “Follow us on Twitter.” For many consumers, if a site does not have a responsive web design that’s easy to navigate on an iPhone or Android device, they are going to pass it up. If a company disregards the fact that almost every person owns a smartphone and relies on it like another body part, they are shooting themselves in the foot. This is why one of the main promotional strategies for a business should be mobile marketing. Here are three tips to make your website mobile ready.

3 Tips for Mobile Marketing

  1. Responsive web design:You don’t have to understand coding languages to have a responsive website and keep customers who are using smartphones happy. There are many free WordPress themeswith the ability to be read on tablets and mobile phones, formatting the site to fit the smaller screens and making the mobile content aesthetically pleasing.
  2. Google Business Listing:Every business should do this. When someone does a quick Google search for a business on their mobile device, they will be able to find the location, hours of operation, contact information and any other useful information you want to provide. Customers will appreciate the ease of reading the mobile-ready content and will (most likely) be more inclined to do business with you.
  3. Mobile Applications:If you’re able to create a simple app, these are great for promotional events and sales, and are quickly becoming a major player in mobile marketing. By having coupons and special deals available when a customer downloads the app, it will keep them engaged with your business and eager for the next sale.

As customers turn to smartphones as their primary mode of getting information, mobile marketing has become a necessity. To stay on top of consumer needs make your website mobile friendly, create a Google Business listing or even create an app!  Do you use your mobile device to shop? What do you look for in a mobile-responsive site?

Photo Credit: Garry Knight

Written by Erika Taylor Montgomery
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