Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.

Operations

Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.

Marketing

Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.

Sales

Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Branding, Erika Taylor Montgomery

3 Tips To Manage Your Brand’s Reputation

Submitted by on July 20, 2016 – 9:55 amNo Comment
Discover 3 tips to help you manage your online reputation.

Discover 3 tips manage your online reputation.

It is important to closely manage your business’ reputation to avoid potential crises and negative publicity. There are several things you can do online to make sure your brand’s image remains top-of-mind and is shown in a positive light. Being proactive to optimize content and being on top of potential negativity can help you stay ahead of the game. Continue reading for three reputation management tips that will keep your brand’s online image positive.

3 Tips to Keep Your Brand’s Online Reputation Positive

1. Optimize Your Website
To ensure your reputation management efforts remain positive, first take a look at your company’s website and SEO strategy. Search engines like Google will view your site as the initial authority about your business, so make sure you have it fully optimized. Using appropriate keywords, meta-descriptions and tags on all pages and posts will ensure they can be easily found in an online search.

2. Designate a Crisis Point-Person
Another great way to use reputation management to keep your brand’s online image positive is to assign a point-person to handle potential crises as they arise. Having a specific individual trained in public relations can help you manage online negativity as it happens, without having to involve the company’s CEO or needing them to answer comments and questions on social media.

3. Incorporate Customer Responses
Social media is a great tool for reputation management. Allowing customers to post to your social pages and ask questions can help fans see that you are taking their comments seriously. Facebook even has a feature on business pages that show brand response time, making it clear to customers that you are ready to receive their feedback.

Besides optimizing your site properly for SEO, assigning a point-person for potential crises and asking customers for feedback, what steps do you take to ensure you brand’s
online image stays positive? Please share your reputation management tips in the comments below.

Written by Erika Taylor Montgomery
Tags:

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

UA-36862816-1