3 Tips to Use Facebook for Your Small Business
Facebook for business is changing and the social networking giant is making it hard for companies to share content that sounds like an advertisement without paying money for the post. Here are 3 ways to get the most out of Facebook for your company and how to use its tools to spread your message.
3 Ways to Get the Most Out Of Facebook for Business
1. Be Creative
Facebook is now giving preference to content that is not promotional in nature, so now is the time to start getting creative! Produce social updates that are helpful or useful in nature. When you are offering content the general public can use and enjoy, it will rise above obvious marketing posts trying to sell a product or service.
2. Be Consistent
Posting regularly doesn’t just affect your search engine rankings, it also helps your fans know when and where to find you! If you have a schedule of when you will be posting various types of content, it will save you time and encourage a loyal following.
3. Consider Advertising
While many small business owners are worried about new changes affecting their ability to grow their audience by themselves, Facebook representatives say the new changes are designed to make the advertising more effective. Advertising your small business on Facebook using either promoted posts or traditional ads is likely to pay off, giving you access to a huge amount of exposure.
The new rules imposed by Facebook for businesses don’t have to hurt your company. When using the social networking site to showcase your company, just remember to be creative and consistent with your content and consider advertising if you want to specifically push a product or service!
Photo Credit: Marco PaköeningratWritten by Erika Taylor Montgomery
Tags: Facebook, small business