3 Ways to Use Twitter for a Small Business
One of the most popular social media platforms is Twitter. This 140 character site allows for users to send out updates and communicate with others they follow. Twitter has become an essential tool for businesses and brands to use and engage with fans. If your small business is not on Twitter, or is not utilizing it to its fullest potential, here are three reasons you should.
3 Reasons to Use Twitter for a Small Business
- Create Unique Hashtags
One of Twitter’s best and most used features is the hashtag. The hashtag is a way to connect with other account holders who are talking about the same subject. By creating a specialized hashtag for your business, you allow your customers to connect with each other using the same thread. By following your feed you can see what customers are saying about your brand and how they are interacting with your company.
- Engage With Your Customers
As customers use the hashtag your business created and add your Twitter handle to their tweets, your notifications will be filled with mentions from followers talking about you. This is an excellent and rare opportunity to let your customers know you hear them and are thankful. Two of the simplest responses you can use are the re-tweet (RT) and ‘favorite’ mention. As a busy business owner, it only takes a second to hit the RT or starred favorite button to let your customers know you see and hear them.
- Share News
Along with your customers being able to talk about you, you also have a voice! Twitter is an incredible tool to promote any new business news or happenings. Sharing news and updates through Twitter allows for a direct line to the feeds and phones of customers. Consistent updates will keep your followers involved and up-to-date on any changes that may affect them and benefit them.
Having a strong connection and relationship with your customers is vital to any business. Use Twitter to create hashtags, engage and share news with your customers to create a unique social media experience.Written by Erika Taylor Montgomery
small business, Social Media, Twitter