4 Reasons Why a Story is Newsworthy
Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While social media marketing is a perfect avenue for spreading memes, contests or images, items like press releases and media advisories should have a more newsworthy element. What is of interest to the media? Read on for four qualities of a newsworthy story.
- It’s Well-Timed
Stories that are relevant and timely are more likely to be newsworthy than an announcement of something that happened much longer ago. Get the word out as the event, product launch or initiative begins to keep it top-of-mind; people are used to reading the newest news and are likely to disregard anything dated.
- It Impacts Your Readers
The most newsworthy stories impact large numbers of people and make a difference in the community. Find the most meaningful and impactful element of your story and lead with that; news outlets and the media are only likely to pick up a story if it benefits their audience and will matter to a great number of people.
- It’s Local
To make your story more newsworthy, find a community or local angle and determine why it is relevant. If your product or service is offered nationwide, maybe you can trace the materials back to a specific location in the community or invest a percentage of the proceeds to benefit a local cause.
- It’s Interesting
Stories that lack an interesting human element are unlikely to be picked up by news outlets or well received by readers. Hook your audience in; a unique twist on a regular narrative, something new and out-of-the-box or something not seen every day can all add intrigue to your readers and make your story more newsworthy.
Think about your story as a spot on the evening news; would you change the channel or be glued to the screen? Answering this question will determine if you’re ready to start pitching and the next steps to take. Now you are prepared to determine if the next story that breaks is worth sending to the news or if it’s better suited for other communication channels.Written by Erika Taylor Montgomery