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Home » Erika Taylor Montgomery, Facebook, Social Media

4 Social Media Crimes

Submitted by on May 6, 2015 – 10:00 amNo Comment
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How many social media crimes are you breaking?

Beware! There could be social media criminals lurking on your feeds and followers lists! Don’t let their bad actions bring you down. Even worse than going to social media jail is the abandonment of fans because you keep breaking the laws of engagement. Review your rap sheet and use these 4 social media tips, then come back next week for more tips to clean up your act.

4 Social Media Crimes

1. Beginning a Tweet with “@”

It is instinctive to begin a conversation or reply by addressing the person by name:
“@JimmyFallon is hilarious!” By including the subjects handle first, Twitter believes this is a private conversation and it takes away from the social aspect of the site. Input a period “.” at the beginning of the post. Write “.@JimmyFallon” to make the tweet visible to everyone.

2. Not Using Pictures and Videos

Whether you plan on creating your own videos and infographics or sharing them from YouTube and Pinterest, customer engagement increases with the use of pictures.  On Facebook alone, visual content receives 37% more attention than words by themselves.

3. Spreading Yourself Too Thin

There is an appeal to being on every single social media platform that exists and then signing up for new ones as they are created. Just because there are a variety of sites doesn’t mean you need to be on them all. Social media marketing campaigns and efforts become weakened if you are trying to be everything everywhere. Start with Facebook and then branch out after doing research to see which platforms are right for your business.

4. Excessive and Irrelevant Hashtags

Don’t abuse hashtags. So often on Instagram, Facebook and Twitter, every other word has a hashtag attached to it. Over doing hashtags adds nothing to the post and makes it harder to read than not having them at all. Be selective when including hashtags and make sure they aren’t obscure. Doing a simple search on the site you’re using can help you see if that topic is trending, relevant and what other people are saying about it.

Avoid beginning a tweet with “@”, not using pictures, spreading yourself to thin and using excessive hashtags. By eliminating these social media crimes you greatly increase the value and appearance of your content and social media accounts. Stay tuned next week to see 4 more crimes you may be committing.

Photo Credit: OpenClips

Written by Erika Taylor Montgomery
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