4 Social Media Marketing Mistakes You Need To Avoid
Social media marketing can be an extremely valuable and helpful tool to incorporate into your company’s strategy, but if done incorrectly it can be detrimental to your efforts. To be successful with your social media marketing you need to avoid these four common mistakes:
- Being Out of Touch with Your Customer Base:Not knowing your customers, their demographics and preferences is a common social media marketing mistake. You can’t expect to reach your audience on a personal level when you don’t take the time to get to know who they are. Spend some time clicking through your page likes to get a sense of who your followers are and ask engaging questions that can shed light into their preferences.
- Linking Social Media Profiles Together:Although it’s tempting to link Facebook and Twitter together with a generic update every time you publish a new blog post, treating your networks this way is similar to spamming your audience. The reason is because followers may be watching you on multiple social media sites, so they won’t be interested in identical updates. Also keep in mind that each platform is different; you may have a message that’s perfect for Facebook, but Twitter will cut it off at 140 characters, making it look unprofessional.
- Having an Incomplete Profile:Having a completed profile is a simple way for customers to get ahold of you; profiles lacking a website, company phone number or business hours can turn customers away. Make sure all fields for all of your social profiles are complete and look uniform, and be sure to use the same language, color scheme and profile/header images to build consistency.
- Only Focusing on Quantity, Not Quality:You could have 1 million followers on social media, but if you never receive a single like, mention or retweet, your fans aren’t helping your social media marketing efforts. The key is to accumulate engaged and interactive followers who share your content, repost your wisdom and talk you up.
Are you interested in using social media to your advantage? Here are some great tools you won’t want to miss. Now that you know what to avoid for successful business social media pages, it’s time to start posting!Written by Erika Taylor Montgomery