4 Super Simple Ways to Build Your Brand
Every business has a name. While your business’ name is how your brand is identified, building the reputation to go with it requires time, hard work and endurance. This great article from Entrepreneur has some steps on creating your unique brand; read on for four additional tips.
Building Your Brand: 4 Simple Tips
- Define who you are.
The first two things you need to ask yourself when starting to build your brand are, “Who are you?” and, “What do you stand for?” If you have never sat down to think about the answers to these questions, now is the time. People want to connect with what is real and honest, not a company that seems fake. By being true to who you are and owning your strengths and weaknesses, you build trust. Once you have opened yourself up and accepted who you are, you’re ready to share your story with the world.
- Speak up and share your knowledge.
Once you know who you are as a business, the next step is sharing what you know. Don’t be afraid to speak up and offer your experiences and insight. By being open to answering questions, you will start to establish yourself, and your brand, as an authority figure people will look to for answers. There are a few ways you can share your knowledge. You can do this by writing articles, participating in interviews and creating a blog you post to on a consistent basis.
- Get connected online.
Most consumers’ first avenue to connect online is through social media. There are many rules of engagement when it comes to proper social media use for professionals and businesses. It’s important to make sure your message throughout the different platforms is clear and consistent. This includes consistency; what you provide, whether your bio, phone numbers or contact info, should be the same across the board. By keeping your message and information uniform, it will be easier for people to find and follow you; this also adds to your online credibility. While not everyone needs a personal website, having one can give you more control over your online presence. Obtaining a domain and creating your own website does not have to be expensive or difficult, but like everything else with branding, it will require work and dedication.
- Never stop learning.
The world is constantly changing and swiftly evolving; don’t let it leave you behind. Stay on top of the latest trends and new technologies for your industry to increase your brand authority. If you are not striving to move forward, you’re sinking in place. Subscribe to trade journals and popular industry newsletters that will help you stay on top of your game and remain a valuable go-to person.
By using the four steps I armed you with above and trusting the process, you will be able to see an improvement in your credibility and become a go-to leader of your profession.
Written by Erika Taylor Montgomery