Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.

Operations

Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.

Marketing

Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.

Sales

Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Erika Taylor Montgomery, Featured

5 Tips to Engage with Visual Marketing

Submitted by on September 23, 2015 – 10:00 amNo Comment
Are your visual marketing pictures worth a thousand shares?

Are your visual marketing pictures worth a thousand shares?

They say an image is worth a thousand words. In today’s social media word, images are required to say that and more. Due to the character limit social media platforms have instilled, your audience must be reached via images. Not only must their attention be captivated, but your visual marketing needs to possess sharable and likeable qualities in order to produce viral results. Sounds like a lot of work, huh?

Surprise! It’s not. It simply requires a little creativity and strategically placed text. Here are five tips to turn your images from simply pretty to going  viral.

5 Tips for Visual Marketing

1. Use Keywords

Using keywords in labeling your images will give you SEO gold. Before you publish a post with an image, label the image’s file name, title, alt text and description using targeted keywords.

2. Keep it Relevant

While that abstract image might be visually stunning, it won’t complement your blog post about summer workout routines. Be sure to use images that are relevant to your content and visually aid your post, as well as pictures that use bright colors and high contrast to capture the eye.

3. Use Text

The Internet has been taken by storm by funny pictures with clever sayings, AKA – memes. Simple (and snarky) lines of text over an image give the picture an edge and can be used to turn that canned HubSpot image into a relatable visual statement. MemeGenerator.net and Canva.com are great resources to make your own memes, too!

4. Get & Give Permission

Contrary to popular belief, everything on the Internet is not public domain. Much like pirating music, using an image without permission can land you a fine with a lot of zeros. If you are not going to produce your own content, make sure that the site you are gathering images from is royalty free.

If you want to make your content shareable, let your readers know they can share it! This is the easiest way to gain viral attention.

5. Use the Right Size

You can always tell when an image has been blown up using the incorrect program or method. Take note of the image size required for different parts of your website or various social media platforms and adjust your images as needed.

These are just a few tips you can use to boost SEO and engagement with your audience through the use of visual marketing. What have you tried?

Written by Erika Taylor Montgomery
Tags: , ,

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

UA-36862816-1