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Home » Erika Taylor Montgomery, Marketing, SEO, Video

5 Video Marketing Tips for Beginners

Submitted by on March 11, 2015 – 10:00 amNo Comment
Video marketing can be easy if you follow these tips.

Video marketing can be easy if you follow these tips.

If you want to score great SEO points as well as pump out some rich and juicy content for your brand, video marketing is the way to go. Unfortunately, too many companies start video production with no real knowledge or unrealistic expectations. Here are a five beginner tips for a successful video marketing campaign to get your company into the 21st century.

5 Video Marketing Tips

  1. Set (realistic) goals and expectations 

Your first video marketing campaign probably won’t go viral on YouTube and that is ok. Instead, let your focus be specifically on what you want that video to generate. Start small and work your way up through multiple videos.

  1. Clear call to action

Yes, you will have to literally spell it out for your audience. Make your call to action very specific; what do you want them to do? Do you want them to make their own video, comment, like, share, sign up, buy now or download an app? Don’t ask your audience to do multiple things; they will not comply if they are overwhelmed.

  1. Get creative

Make sure you know who your audience is. They are likely getting trampled with a dozen or more video marketing campaigns a day and most of them are a failed attempt at trying to reach them. Give them something of value that strikes their interest, yet fulfills a want or need; give them a reason to share.

  1. Plan social media support

What better way to promote your new video than on social media? Be smart about it and make sure that your platforms are optimized for video sharing. There’s no point in building strong social media support if you aren’t ready to handle comments or can’t track the video’s effect.

  1. Analyze and adjust 

The opportunity to publicize a video doesn’t necessarily survive long on the Internet. In order to reach the maximum audience, be sure to analyze any feedback you receive as well as analytics that track how often the video was viewed and by which demographics. From that research, adjust some details, build a stronger brand identification and send the video back out there.

Video marketing is so important in building a brand that is diverse and relevant. Set realistic goals for your company, get creative and plan for a campaign that could go viral. What other tips do you have for video production beginners?

Photo Credit: Movieing Memories


Written by Erika Taylor Montgomery
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