5 Writing Tips for a Solid Media Pitch
Media pitches are one of the most important pieces of content that your small business will create. If you think about it, media pitches serve as a casual introduction between a small business and the press. This introduction can serve as a gateway to potential customers whom are seeking new avenues of business.
As you may know, in business, all first impressions are crucial in establishing a strong relationship with those whom you want to work with. In the world of media pitching, your writing can be considered your initial handshake.
Follow these writing tips to make a solid impression with your next media pitch:
1). Target Their Audience: One of the most important writing tips in constructing content is to target your audience. Within the first two sentences, clearly spell out why your small business relates to the journalist’s readers. If your story can’t connect to their audience, you may as well throw it in the recycle bin yourself.
2). Timeliness is Key: Having a timely story connected to your media pitches will bring a sense of urgency to its recipients. For example, if your small business is hosting a holiday event, pitch your media contact 6-8 weeks in advance of the holiday, giving them plenty of time to promote it.
3). Offer Samples: A great way to seek an endorsement for your product or service is to offer a sample to your new media contact. The press is often referred to consumers as a reputable source for reviews. If you’re going to ask them to share your products or service with their audience, make sure you’re willing to provide a way for them to experience what you’re pitching first-hand.
4). Add a Link: Placing too much information in your email can be overwhelming. Only include the most pertinent information within your media pitch and provide a link to your website with more details. This gives your media contact a choice as to whether they want to learn a little more about your small business.
5). Use Statistics: One of the most important writing tips that my college professor had taught me is that using stats in a story can without a doubt raise its credibility. One thing is for certain, journalists love statistics. Adding statistics to your media pitch helps establish your reputation and increases your credibility.
Writing a relatable, credible and clear media pitch can set the tone for press success for your small business. Do you have any writing tips that could help our readers get the attention of journalists? If so, please share your best practices with our readers below.
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!
Photo Credit: Chris PreenWritten by Erika Taylor Montgomery