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Home » Blogging, Erika Taylor Montgomery

6 Blogging Tips and Steps for your Company

Submitted by on February 25, 2015 – 10:00 amNo Comment
6 Blogging Tips

6 Blogging Tips

There are many different blogging tips that may seem overwhelming and complicated. While writing a blog is important for search engines and customer interaction, creating and uploading content does not have to be difficult. Use these 6 blogging tips and steps for your company website.

6 Tips and Steps for Your Company Blog

Step 1: Brainstorm

Spend a few minutes writing down ideas. What do you plan to write about? Think about topics that might be of interest to your readers. Visitors to your site will enjoy reading tips or insights you may have.

Step 2: Keyword Research

This step is often overlooked, but one of the most important writing tips when it comes to blogging for your company. You want your post to be strong for SEO (Search Engine Optimization), so you need to include keywords throughout your post. Google Analytics is a free way to research strong words and phrases; take the time to look up 2-3 focus terms to use throughout your article (at least 3-5 times, including the title).

Step 3: Create an Outline

This is one of those writing tips they teach you in school. Before you start writing, you want to know where your blog post is going. Create a quick outline that includes the main points you want to cover.

Step 4: Write!

As you write your post, make sure you include your keywords in places that make sense. Yes, you want to include those words and phrases at least three to five times, but you don’t want the article to sound unnatural either. In fact, the practice of keyword stuffing (repeating your keywords over and over again) can actually hurt your SEO, in addition to looking unprofessional for your readers. Follow your outline for a smooth and well thought-out post.

Step 5: Proofread

Get in the habit of proofreading everything you write – blog posts, emails, social media updates. A typo can actually change the meaning sometimes, and spelling or grammar errors make you look less professional to your readers and followers.

Step 6: Upload

When you upload your blog post, include an image (make sure you use one you’re legally allowed to use) so it’s visually appealing for your readers. Also, in addition to making sure the formatting of the post looks right, select a few categories and add tags for your site’s visitors. It’s also important to fill out the HTML title/meta description; this is what will show up in search results, so make it compelling!

From brainstorming and creating and outline to writing and proofreading, use these 6 blogging tips for your company to increase the visibility and readership of your website.

Photo Credit: Pixabay

Written by Erika Taylor Montgomery
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