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Home » Erika Taylor Montgomery

7 Questions to Ask When Hiring a Public Relations Firm

Submitted by on March 9, 2016 – 10:00 amNo Comment
What questions will you ask when hiring a public relations firm?

What questions will you ask when hiring a public relations firm?

Need help getting the word out about your business? It’s easy to do a Google search for “public relations firms,” but how do you know which ones are worth partnering with?

Unfortunately, not all public relations agencies are created equally. Many businesses looking for a public relations firm may find the agency is only after their money and yields no results. How can you make sure this doesn’t happen to you? Here are 7 questions to ask public relations firms to help you find the best fit for your company.

7 Questions for Public Relations Agencies

  1. Exactly what am I paying for? Before you invest your hard-earned money, make sure you know specifically what services you’ll receive.
  2. Who will be working on my account? Unfortunately, many public relations firms’ senior level executives negotiate details with a new client only to turn the reigns over to a junior level associate as soon as the dotted line is signed. Make sure you double check who will be managing your campaign before it’s too late!
  3. Can I talk to a few references? Make sure you actually follow through and check their references, too! Ask them what kind of work the public relations agency did, what the results were, what the working relationship was like and if they were happy with the campaign.
  4. What experience do you have managing this type of campaign? What were the results? Ask for examples of their work so you can gauge whether or not they’re a good fit for your company.
  5. What will the timeline look like? It’s always important to know what to expect, so ask what the next steps are and what you can anticipate as the client.
  6. How often will I receive campaign updates? Many public relations firms don’t provide regular updates. Confirm you’ll hear from your account manager at least once per week.
  7. How will you achieve my specific goals? Your goals should be measurable so you and your public relations team can determine whether or not they were successful.

Have you worked with a public relations agency before? What questions did you ask? Are there any you wish you’d inquired about?

Written by Erika Taylor Montgomery
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