8 Essential Elements of a Powerful Website
It’s easy to put up a website these days. There are lots of products out there that let you build your own site quickly and easily. But that doesn’t mean you should use them. A powerful website has most, if not all of these elements.
- URL: Your URL is your website’s address. It may be the name of your company or it may be what your company does. The best URLs utilize the keywords your customers use when searching for a business like yours.
- Great Graphics: Graphics should be compelling and organized in a way that instantly tell your company’s story. They should support your message. And it doesn’t hurt if they have a cool factor.
- A Powerful Message: What sets you apart? What differentiates your products or service from the competition? What problems or pain do you solve or alleviate? Your message is what will drive people to do business with you. Be sure your message is clear and direct.
- A Clear Path: Where do you want your audience to go? What do you want them to do? A well-designed site leads the viewer down a planned path to yield specific results.
- A Call to Action: Generally, at the end of the path is the call to action. Call for a FREE quote! Inquire about our services! Sign up for our newsletter! Stop by for your FREE tchotzke! These are all examples of a call to action. They all have a sense of urgency. They’re what drive the viewer to take the next step and connect to your business.
- Easy Navigation: There’s nothing worse than not being able to find what you’re looking for when you go to a website. Viewers are there to get information, and if they can’t find it, they’ll move on. Make your content easy to get to – one or two clicks is all it should take for a viewer to find what they’re looking for.
- Multiple Ways to Connect: Make it easy for your client to connect to you. Make sure you have a contact page with phone, address, map, email and/or contact form. Also include links to social media that your company uses. Want people to call? Include your phone number on every page. Want to market to them on Facebook? Invite them to follow your Facebook page.
- SEO: SEO stands for Search Engine Optimization. Its the stuff that gets you found on search engines. SEO is an ever-evolving algorithm that includes site title, page title, the use of keywords in your text, html tags, links in, links out, as well as images and their names, alternate text and captions.
BONUS: Video. Video isn’t an essential website element, but it is a great tool that can be used to tell your story quickly and connect you to more business. Video supports and strengthens all 8 elements.
Melissa Shimmin is an award-winning designer who has been helping companies both big and small create, evolve and strengthen their identities, branding and marketing collateral for more than 15 years. And yet, Melissa is more than just a designer: she takes a big picture perspective, combining marketing strategy and copywriting with design to create stronger, more impactful branding and identity for the companies she partners with. Check out her work at Shimmin Design.