9 Essential Elements of a Corporate Identity
I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when building your brand. They should all support and add to your identity as a whole.
4. Color Palette
7. Graphic Elements
9. Brand or Identity Vehicles
You’ll find links to entries on the subjects I’ve touched upon thus far below:
What’s in a Name?
Creating a Killer Logo
Tag, You’re It!
Using Fonts to Extend Your Identity
Your Voice as Your Corporate Identity
Need help with your identity? Contact Melissa Shimmin.Written by Melissa Shimmin
Melissa Shimmin is an award-winning designer who has been helping companies both big and small create, evolve and strengthen their identities, branding and marketing collateral for more than 15 years. And yet, Melissa is more than just a designer: she takes a big picture perspective, combining marketing strategy and copywriting with design to create stronger, more impactful branding and identity for the companies she partners with. Check out her work at Shimmin Design. Tags: California, Corporate Identity, graphic designer, identity design, logo design, San Francisco, tagline, Web Design