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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Articles by Erika Taylor Montgomery

Connect With Those Who Matter: How to Build a Media List

March 15, 2017 – 7:12 pm |

The first step in constructing the perfect pitch is generating a list of media outlets you want to share your products or services with. Sure, you can send your pitch to every contact you have …

4 Tips for Stunning Social Media Visuals

December 7, 2016 – 9:55 am |

The use of videos and images across all social media platforms is crucial, especially since “People process visual information 60,000 times faster than text, which explains why 93 percent of the most engaging posts on …

4 Reasons Why a Story is Newsworthy

November 30, 2016 – 9:55 am |

Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While …

4 Super Simple Ways to Build Your Brand

November 16, 2016 – 9:55 am |

Every business has a name. While your business’ name is how your brand is identified, building the reputation to go with it requires time, hard work and endurance. This great article from Entrepreneur has some steps on …

Why You Need to Care About Your Personal Brand

November 9, 2016 – 9:55 am |
personal branding

Just as a business’ brand is a representation of the company’s image as others see it, personal branding is the way others see you as a professional. It is what sets you apart from the …

How to Tell a Stellar Story with Social Media

October 26, 2016 – 9:55 am |

Social media marketing provides a wonderful opportunity for your company to connect with customers, reach a new demographic, and grow your client and fan base in a way that traditional brick and mortar stores and …

4 Social Media Marketing Mistakes You Need To Avoid

October 19, 2016 – 9:55 am |

Social media marketing can be an extremely valuable and helpful tool to incorporate into your company’s strategy, but if done incorrectly it can be detrimental to your efforts. To be successful with your social media …

3 Reasons Why Your Events Need Their Own Hashtag

October 5, 2016 – 9:55 am |
Hashtags are great for events

Publicizing events can be a tough job, so why not enlist your event attendees to do it for you? Creating a custom hashtag for your event will generate buzz and encourage your followers to get involved. Here …

Learn the Basics: How to Use a Hashtag on Social Media

September 28, 2016 – 9:55 am |

Adding hashtags in your company’s posts on social media platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to …

4 Amazing Resources for Generating Creative Content

September 14, 2016 – 9:55 am |

Now that you’ve had some time to think of a few fresh ideas to breathe life into your marketing plan, it’s time to turn them into compelling content you can share with your audience. This …

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