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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Articles by Melissa Shimmin

Melissa Shim­min is an award-winning designer who has been help­ing com­pa­nies both big and small cre­ate, evolve and strengthen their iden­ti­ties, brand­ing and mar­ket­ing col­lat­eral for more than 15 years. And yet, Melissa is more than just a designer: she takes a big pic­ture per­spec­tive, com­bin­ing marketing strat­egy and copy­writ­ing with design to cre­ate stronger, more impact­ful brand­ing and iden­tity for the com­pa­nies she part­ners with. Check out her work at Shimmin Design.

5 Great Small Business Blogs

February 5, 2013 – 7:30 am |
Top 5 Small Business Blogs

I love Erica Douglass’ blog. Her writing is insightful and inspirational. From building and selling her first company for $1.1 million at age 26 to her diagnosis and challenges with celiac disease, Erica’s posts offer …

Commercial Real Estate Basics – Understanding Lease Types, Terms and the Commercial Leasing Process

January 24, 2013 – 1:01 am |
Commercial Lease sign

OK, so you’ve written a business plan and gotten a shiny new business license, and now you’re ready to find a space for your new business. Now what?
First, you’ll need to figure out what type …

Real Business Owner: Julie Dewhirst, Bloom Skincare

January 4, 2013 – 4:07 am |
Small business Bloom Skincare is located in Los Altos, CA

We interviewed Julie Dewhirst, owner of Bloom Skincare in Los Altos California on starting a small business. She offers her perspective on starting your own business.
What’s the name of your business?
Bloom Skincare
What business/industry are …

Real Business Owner: Dr. Carl Dimailig, Dimailig Specific Chiropractic

January 4, 2013 – 1:00 am |
Dr. Carl Dimailig

We interviewed real business owner, Dr. Carl Dimailig about his experiences starting his business. Here’s what he shared with us…
Q. What’s the name of your business?
A. Dimailig Specific Chiropractic
Q. What business/industry are you in?
A. Health and Wellness
Q. …

Branding Basics: What You Need to Launch Your Business

December 12, 2012 – 9:25 pm |
Punch Marketing Logo

For most small businesses, your brand only requires a few things to get started. You don’t need a $10,000 Look & Feel developed – you just need the basics.
A Unique Logo
Start with your logo. Unless …

Top Service Providers to Host Your Website, and One to Avoid

December 7, 2012 – 11:05 pm |

First, if you’re new to the world of web development, let’s clarify what is web hosting and what is domain name registration…
Your domain name,  or URL, is your address on the web. For example, http://321launch.biz is …

8 Essential Elements of a Powerful Website

December 5, 2012 – 11:59 pm |

It’s easy to put up a website these days. There are lots of products out there that let you build your own site quickly and easily. But that doesn’t mean you should use them. A …

9 Building Blocks for Creating a Powerful Brand

December 5, 2012 – 12:36 am |

There are 9 essential elements that contribute to the building of your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when …

The Art of Logo Design

July 23, 2012 – 5:15 pm |

Part of PBS’ Off Book documentary series, the Art of Logo Design explores the logo’s origins, and what makes a good logo today.

9 Building Blocks for Creating a Powerful Brand

April 11, 2012 – 1:01 am |

Use these 9 key building blocks to create, strengthen and evolve your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when …