Blogging Tips for Your Small Business: 3 Pointers for Success
Blogging is becoming an essential part of marketing in today’s content driven society. Not only does blogging offer a chance for companies to boast their product knowledge and company updates, but it also helps to support marketing efforts, social media campaigns and SEO optimization.
In order to take advantage of these benefits, your small business must incorporate a few trusty marketing tactics into creating each blog. Here are a few blogging tips to get you started:
1). Use Keywords: The reason your business is blogging is to have others read it, right? Take the extra step and ensure that your blog is getting the attention it deserves by being findable online. Using keywords is a way to do just that. After choosing a topic to cover, your next step would be to research what words would be the most effective for your blog to use. A great tool for researching keywords is the tool Inbound Writer. This tool allows you to research a word for its effectiveness on search engines such as Google and Bing. Once you’ve determined your keywords, use them throughout your post and add them to your title.
2). Consistency is Key: While your small business may be blogging for different reasons, SEO purposes are an extremely important part of your blogging strategy. Blogging consistently is a great way to improve your search engine rankings. Blogging regularly, even on the same day and time of the week, also helps to maintain your followers. Readers want something to depend on and your business can be their go-to source of information with consistency. There is no such thing as too much posting when it comes down to business blogging.
3). Measure your success: Using metrics and analyzing your results may seem daunting, but it can really work wonders for your small business. By measuring what kinds of posts attract the most readers and which posts do not, you can make better decisions on what to post about in the future.
By using a combination of these techniques, your small business will be able to blog to much success. Do you have blogging tips? Share your expertise with our readers below!
Photo Credit: Mike Licht, NotionsCapital.com
Written by Erika Taylor Montgomery