Boilerplates: Everything You Need to Know
What is a boilerplate? And why should you have one for your business? This blog post explains what this type of text is, provides reasons to create one for your company and details how to write a boilerplate to use for your business.
What is a Boilerplate?
A boilerplate is ready-to-use content you can employ in a variety of instances. It’s used in a wide variety of fields (from technology to law), but in public relations and marketing it’s often used to provide a quick overview of a business and a link to more information.
Why Create a Boilerplate?
In public relations and marketing, it’s generally good for a company to have a boilerplate handy for multiple uses, such as:
Adding a boilerplate to the end of these announcements is a fantastic exercise in defining your company’s core value clearly and concisely, in addition to providing consumers with a brief summary of what your business does.
How to Write a Boilerplate
- Summarize your business’ mission or main focus.What do you offer to your clients and customers? What makes you different from your competition? Make sure you include these points.
- Include keywords.Because boilerplates are often used online, make sure you include a couple of keywords to help with your business’ SEO
- Keep it short.Your boilerplate should be no more than a brief paragraph, or 2-3 sentences total.
- Add a link.End your boilerplate with a link to your website. This will allow your readers to find out more information on their own without waiting for a reply.
Now, in addition to being able to answer the question, “What is a boilerplate?” you know why and how to write a boilerplate.Written by Erika Taylor Montgomery
Tags: Boilerplate, writing tips