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Articles in Branding

Brand Management – The How-To for Startups

April 10, 2013 – 10:00 am |

When entrepreneurs are first starting out on their quest to startup success, one obstacle they may come across is proper brand management. This obstacle, however, is one of the most important to acknowledge and overcome. …

Products: Selling Them with Visuals

April 5, 2013 – 10:00 am |

What is the trick to selling more products? Include visuals! Whether your company is creating a print-ad campaign or targeting a specific audience on its social media accounts, gaining visual appeal is the key. So …

Content Marketing on Facebook

March 27, 2013 – 10:00 am |

Since we have already discussed how to maximize your company’s content marketing strategy on Pinterest, today we will focus on Facebook. Content marketing on Facebook differs quite drastically from content marketing on Pinterest because the …

Facebook Profile Pictures for Professionals

March 6, 2013 – 6:50 pm |

There is a common adage which states that a picture is worth a thousand words. Now, professionals need to make sure that this saying applies to their Facebook profile pictures and their Facebook timeline cover. …

Branding Basics: What You Need to Launch Your Business

December 12, 2012 – 9:25 pm |
Punch Marketing Logo

For most small businesses, your brand only requires a few things to get started. You don’t need a $10,000 Look & Feel developed – you just need the basics.
A Unique Logo
Start with your logo. Unless …

9 Building Blocks for Creating a Powerful Brand

December 5, 2012 – 12:36 am |

There are 9 essential elements that contribute to the building of your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when …

The Art of Logo Design

July 23, 2012 – 5:15 pm |

Part of PBS’ Off Book documentary series, the Art of Logo Design explores the logo’s origins, and what makes a good logo today.

9 Building Blocks for Creating a Powerful Brand

April 11, 2012 – 1:01 am |

Use these 9 key building blocks to create, strengthen and evolve your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when …

I’m Stuck with a Bad Logo – Now What?

May 12, 2011 – 12:00 pm |

Way back when you started your business you didn’t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you’re not a designer) or you …

5 Great Ways to Extend Your Brand for Free

June 17, 2009 – 7:00 pm | 3 Comments

So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what?
With the social media taking the internet by storm, you …