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Articles in Branding

Your Voice as your Corporate Identity

April 30, 2009 – 6:43 pm |

Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy.
If you’re a …

Set the Tone

April 22, 2009 – 5:00 am | 2 Comments

When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or …

Tag, you’re it!

March 10, 2009 – 5:55 pm |

You might be asking, ‘do I need a tagline?’ Well, that depends…
Does your company name say what you do? For example, if your business is called Pete’s Plumbing, it’s pretty clear what you do.
What about …

Creating a Killer Logo

March 4, 2009 – 9:01 pm | One Comment

Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read.
Start with a font.
Pick something easy to …

What’s in a Name? Naming Your New Business

February 9, 2009 – 8:45 pm |

Choosing a good name these days can be especially challenging. Everyone wants theircompanyname.com. Unfortunately, much of the time, theircompanyname.com or the url you want is already taken. So what do you do?
You want to create …