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Articles in Corporate Identity

Rebranding Your Small Business: 4 Tips to a Fresh Start

September 25, 2013 – 10:30 am |

Making the decision to rebrand your small business doesn’t mean that your efforts to promote your business or product have gone unnoticed or have failed. Sometimes ventures get a bit outdated or you just may …

Networking In Person – Tips for Professionals

February 6, 2013 – 10:00 am |

The realm of networking can seem pretty vast. Do you attend a networking event or use social media to achieve all of your networking needs? The answer is that you should do both. It doesn’t …

Branding Basics: What You Need to Launch Your Business

December 12, 2012 – 9:25 pm |
Punch Marketing Logo

For most small businesses, your brand only requires a few things to get started. You don’t need a $10,000 Look & Feel developed – you just need the basics.
A Unique Logo
Start with your logo. Unless …

5 Great Ways to Extend Your Brand for Free

June 17, 2009 – 7:00 pm | 3 Comments

So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what?
With the social media taking the internet by storm, you …

9 Essential Elements of a Corporate Identity

May 14, 2009 – 8:39 pm |

I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this …

Your Voice as your Corporate Identity

April 30, 2009 – 6:43 pm |

Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy.
If you’re a …

Set the Tone

April 22, 2009 – 5:00 am | 2 Comments

When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or …

Using fonts to extend your identity

March 30, 2009 – 8:22 pm | 2 Comments

Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo.
Where to Start
Consider where text is to ge used. Adverttising? Brochures? Posters? …

Tag, you’re it!

March 10, 2009 – 5:55 pm |

You might be asking, ‘do I need a tagline?’ Well, that depends…
Does your company name say what you do? For example, if your business is called Pete’s Plumbing, it’s pretty clear what you do.
What about …

What’s in a Name? Naming Your New Business

February 9, 2009 – 8:45 pm |

Choosing a good name these days can be especially challenging. Everyone wants theircompanyname.com. Unfortunately, much of the time, theircompanyname.com or the url you want is already taken. So what do you do?
You want to create …

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