Articles in Corporate Identity
Rebranding Your Small Business: 4 Tips to a Fresh Start
Making the decision to rebrand your small business doesn’t mean that your efforts to promote your business or product have gone unnoticed or have failed. Sometimes ventures get a bit outdated or you just may …
Networking In Person – Tips for Professionals
The realm of networking can seem pretty vast. Do you attend a networking event or use social media to achieve all of your networking needs? The answer is that you should do both. It doesn’t …
Branding Basics: What You Need to Launch Your Business
For most small businesses, your brand only requires a few things to get started. You don’t need a $10,000 Look & Feel developed – you just need the basics.
A Unique Logo
Start with your logo. Unless …
5 Great Ways to Extend Your Brand for Free
So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what?
With the social media taking the internet by storm, you …
9 Essential Elements of a Corporate Identity
I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this …
Your Voice as your Corporate Identity
Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy.
If you’re a …
Set the Tone
When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or …
Using fonts to extend your identity
Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo.
Where to Start
Consider where text is to ge used. Adverttising? Brochures? Posters? …
Tag, you’re it!
You might be asking, ‘do I need a tagline?’ Well, that depends…
Does your company name say what you do? For example, if your business is called Pete’s Plumbing, it’s pretty clear what you do.
What about …
What’s in a Name? Naming Your New Business
Choosing a good name these days can be especially challenging. Everyone wants theircompanyname.com. Unfortunately, much of the time, theircompanyname.com or the url you want is already taken. So what do you do?
You want to create …
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