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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Facebook Advertising Guide: 4 Steps to Using Promoted Posts

April 6, 2016 – 10:00 am |

Have you considered Facebook advertising for your business? If you have an advertising budget, even a small one, Facebook ads are definitely worth the investment.
What Type of Facebook Ads?
There are a couple of different options when it …

Handling Negative Feedback: For Business Owners

May 20, 2015 – 10:00 am |

Receiving negative feedback is common online because consumers often feel safe complaining about a business when they are posting anonymously. When you’re a business owner, receiving negative feedback from customers can be disheartening. It can …

4 Social Media Crimes

May 6, 2015 – 10:00 am |
Finger Print

Beware! There could be social media criminals lurking on your feeds and followers lists! Don’t let their bad actions bring you down. Even worse than going to social media jail is the abandonment of fans …

3 Tips to Use Facebook for Your Small Business

April 22, 2015 – 10:00 am |

Facebook for business is changing and the social networking giant is making it hard for companies to share content that sounds like an advertisement without paying money for the post. Here are 3 ways to …

Social Media Platforms: Don’t Blend Facebook and Twitter

January 14, 2015 – 10:00 am |

At first glance, linking Facebook posts to your Twitter feed seems like the best idea. It’s a quick shortcut that allows you to have content on both platforms and makes social media management, well, manageable. But as most …

Social Media Marketing: Getting “Likes” on Facebook

December 31, 2014 – 10:00 am |

Your company is brilliant, but do your Facebook fans know that? You’ve developed a great social media marketing strategy and content that you believe will get likes and lead to new followers. But for some …

Social Media Platforms: When Do Your Posts Expire?

September 17, 2014 – 10:00 am |

Did you know that social media posts have a shelf life? As when grocery shopping, shoppers need to pay attention to the date on the product. This date, prefaced by “Best By,” indicates the shelf life of the …

Reviews: 7 Small Business Tips on Defending Negative Feedback

September 18, 2013 – 10:30 am |

Negative reviews can definitely feel like a thorn in the side of any small business. Even if you do everything right, a disgruntled customer may feel compelled to write negative reviews about your small business …

Facebook Fans: The Break Down of How They Benefit Your Business

June 12, 2013 – 10:00 am |

Does your company realize the value of its Facebook fans? It may not, but new research is proving that this social network is a great addition to a brand’s marketing strategy, because, well, having Facebook …

Brand Management – The How-To for Startups

April 10, 2013 – 10:00 am |

When entrepreneurs are first starting out on their quest to startup success, one obstacle they may come across is proper brand management. This obstacle, however, is one of the most important to acknowledge and overcome. …

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