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Articles in Graphic Design

Branding Basics: What You Need to Launch Your Business

December 12, 2012 – 9:25 pm |
Punch Marketing Logo

For most small businesses, your brand only requires a few things to get started. You don’t need a $10,000 Look & Feel developed – you just need the basics.
A Unique Logo
Start with your logo. Unless …

Understanding Logo File Formats

May 20, 2009 – 11:28 pm |

The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format.

9 Essential Elements of a Corporate Identity

May 14, 2009 – 8:39 pm |

I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this …

Set the Tone

April 22, 2009 – 5:00 am | 2 Comments

When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or …

Using fonts to extend your identity

March 30, 2009 – 8:22 pm | 2 Comments

Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo.
Where to Start
Consider where text is to ge used. Adverttising? Brochures? Posters? …

So You Want to Hire a Designer: The Design Process

March 16, 2009 – 9:46 pm |

I recently started working with two new clients, both of whom had never worked with a graphic designer, design firm or ad agency before. In working with them, I’m finding a need to educate them …

Creating a Killer Logo

March 4, 2009 – 9:01 pm | One Comment

Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read.
Start with a font.
Pick something easy to …

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