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Articles in Logo Design

Branding Basics: What You Need to Launch Your Business

December 12, 2012 – 9:25 pm |
Punch Marketing Logo

For most small businesses, your brand only requires a few things to get started. You don’t need a $10,000 Look & Feel developed – you just need the basics.
A Unique Logo
Start with your logo. Unless …

9 Building Blocks for Creating a Powerful Brand

December 5, 2012 – 12:36 am |

There are 9 essential elements that contribute to the building of your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when …

The Art of Logo Design

July 23, 2012 – 5:15 pm |

Part of PBS’ Off Book documentary series, the Art of Logo Design explores the logo’s origins, and what makes a good logo today.

9 Building Blocks for Creating a Powerful Brand

April 11, 2012 – 1:01 am |

Use these 9 key building blocks to create, strengthen and evolve your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when …

I’m Stuck with a Bad Logo – Now What?

May 12, 2011 – 12:00 pm |

Way back when you started your business you didn’t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you’re not a designer) or you …

You Get What You Pay For

May 5, 2011 – 11:03 am | 2 Comments

I just had a long email dialog with a potential client who wanted a website developed along with ongoing maintenance. I finally got around to asking her what her budget was: $300-$400.
I just about fell …

Who owns the copyrights to your logo?

August 25, 2009 – 5:47 pm |

Did you know the artist or graphic designer who created your logo probably owns the copyrights to it?
Logo copyrights are secured automatically when the logo is created, or “fixed in a copy for the first …

Understanding Logo File Formats

May 20, 2009 – 11:28 pm |

The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format.

9 Essential Elements of a Corporate Identity

May 14, 2009 – 8:39 pm |

I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this …

Creating a Killer Logo

March 4, 2009 – 9:01 pm | One Comment

Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read.
Start with a font.
Pick something easy to …

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