Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.

Operations

Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.

Marketing

Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.

Sales

Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Archive by Category

Articles in Marketing

Video Marketing: How to Capture Your Audience

April 1, 2015 – 5:15 pm |
A crowd standing in front of TV's

If you want to score great SEO points as well as develop rich content for your brand, video marketing is the way to go. However, too many companies start video production with no real knowledge or unrealistic expectations. Here …

Social Media Marketing: YouTube

March 18, 2015 – 10:00 am |
This image is of the YouTube logo.

Thanks to the Internet, social media marketing has made businesses transparent to customers. Facebook deals and infotainment tweets make consumers feel more connected and familiar with your business, eventually leading them to a purchase decision. Go one …

5 Video Marketing Tips for Beginners

March 11, 2015 – 10:00 am |

If you want to score great SEO points as well as pump out some rich and juicy content for your brand, video marketing is the way to go. Unfortunately, too many companies start video production with no real knowledge …

Social Media Platforms: When Do Your Posts Expire?

September 17, 2014 – 10:00 am |

Did you know that social media posts have a shelf life? As when grocery shopping, shoppers need to pay attention to the date on the product. This date, prefaced by “Best By,” indicates the shelf life of the …

Social Media Marketing: More Pictures Please!

August 6, 2014 – 10:00 am |

Having something meaningful and worthwhile to say is important and necessary when posting content on social media. People love to feel inspired by words of wisdom and strength, but what happens if no one takes …

Social Media Marketing Pitfalls- How to Protect Your Small Business

July 23, 2014 – 10:00 am |

Not unlike the 80’s Atari game Pitfall, navigating the world of social media marketing can be incredibly difficult. In the game, there are many hazards: pits, quicksand, fire and crocodiles. In the world of social …

3 Best Kept Secrets of Small Business Marketing

July 16, 2014 – 10:00 am |

We all know that large businesses spare no expense when it comes to marketing their products and services. They have the big budgets and almost unlimited resources to get their name out there. But did …

Create Content that Goes Viral

December 25, 2013 – 10:00 am |

With the rising popularity of sites such as BuzzFeed and Mashable, it’s no secret that viral content has taken over. Many businesses are pining for their content to be the next big thing for thousands …

5 Writing Tips for a Solid Media Pitch

December 18, 2013 – 10:00 am |

Media pitches are one of the most important pieces of content that your small business will create. If you think about it, media pitches serve as a casual introduction between a small business and the …

Publicity 101: How to Maintain Positive Relationships with Reporters

December 11, 2013 – 10:00 am |

Publicity is an art that takes practice, patience and a large amount of follow up. With these requirements, it is absolutely essential to foster positive relationships with those whom you work with. One of the …

UA-36862816-1