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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Articles in Marketing

Content Marketing on Facebook

March 27, 2013 – 10:00 am |

Since we have already discussed how to maximize your company’s content marketing strategy on Pinterest, today we will focus on Facebook. Content marketing on Facebook differs quite drastically from content marketing on Pinterest because the …

Fresh Content – Get It Now

March 20, 2013 – 10:00 am |

Fresh content is hard to come by sometimes.
How many of you have stared at a computer screen, hoping that a simple idea will pop into your head, and your brain will magically begin to produce …

Social Media Statuses are Important

March 13, 2013 – 10:00 am |

Entrepreneurs who are on their way to creating a startup need to be aware of the value in social media marketing, and this includes posting current statuses on social networks for fans and potential clients. …

Klout: A Powerful Social Media Analysis Tool

January 30, 2013 – 10:00 am |

Social media has the power to influence the masses, and in a day and age when we are constantly immersed in new and cutting edge technologies, it is important to embrace all resources that could potentially …

Real Business Owner: Lara Fabens, Lodestone Consulting Services

January 7, 2013 – 6:49 pm |
Lodestone Logo

Meet Lara Fabens, owner of Lodestone Consulting Services. Lara’s company helps businesses put into words what they themselves cannot with marketing copy for websites, white papers, instruction manuals and the like.
Q. What’s the name of …

5 Great Ways to Extend Your Brand for Free

June 17, 2009 – 7:00 pm | 3 Comments

So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what?
With the social media taking the internet by storm, you …

Your Voice as your Corporate Identity

April 30, 2009 – 6:43 pm |

Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy.
If you’re a …

Using fonts to extend your identity

March 30, 2009 – 8:22 pm | 2 Comments

Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo.
Where to Start
Consider where text is to ge used. Adverttising? Brochures? Posters? …

What’s in a Name? Naming Your New Business

February 9, 2009 – 8:45 pm |

Choosing a good name these days can be especially challenging. Everyone wants theircompanyname.com. Unfortunately, much of the time, theircompanyname.com or the url you want is already taken. So what do you do?
You want to create …

Creating an Identity When You Don’t Know the First Thing About Design

February 4, 2009 – 9:03 pm |

When you’re launching your own company, you have to wear a lot of hats. Sometimes that includes designing your own logo and identity. But if you’re not a designer, it’s easy to get it wrong.
There …