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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Articles in PR

Connect With Those Who Matter: How to Build a Media List

March 15, 2017 – 7:12 pm |

The first step in constructing the perfect pitch is generating a list of media outlets you want to share your products or services with. Sure, you can send your pitch to every contact you have …

4 Reasons Why a Story is Newsworthy

November 30, 2016 – 9:55 am |

Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While …

3 Tips You Need to Know to Leverage Your Media Coverage

July 13, 2016 – 9:55 am |
reporters press coverage

If you’ve just received some great editorial media coverage, you’ll want to make sure everyone knows about it! In addition to writing a blog post about the mention, pinning it on Pinterest or writing a …

How to Develop Your Next Public Relations Strategy

June 15, 2016 – 9:55 am |
PR Strategy guide

Before you can begin crafting a marketing or public relations strategy for your business, it’s important you look at the big picture. You should ask yourself the following questions when reflecting on your past PR …

Boilerplates: Everything You Need to Know

June 6, 2016 – 9:55 am |

What is a boilerplate? And why should you have one for your business? This blog post explains what this type of text is, provides reasons to create one for your company and details how to …

Writing for Public Relations: 4 Tips

March 2, 2016 – 10:00 am |

Writing is a big part of public relations (PR) and marketing. From drafting website copy to writing a press release, you need to be able to get your message across in a concise and compelling …

3 Public Relations Lessons from Direct Mail

June 24, 2015 – 10:00 am |
Stack of letters.

Have you ever received unsolicited marketing postcards in the mail and tossed them out immediately? What about the ones that really drew your attention? I bet you didn’t throw those away nearly as quickly. Direct …

Public Relations – 3 Steps for Small Business

July 9, 2014 – 10:00 am |

The world of small business is a special one. It is filled with leaders, entrepreneurs and visionaries. The beautiful thing about small business is the opportunity and enormous room for growth. The key to this expansion is …

Press Release: 4 Mistakes to Avoid

June 11, 2014 – 9:55 am |

Ah, the press release. As a small business owner you are being told that the way to a journalist’s heart is through a strong press release, and you are not wrong. The information needs to be there, to avoid …

Create Content that Goes Viral

December 25, 2013 – 10:00 am |

With the rising popularity of sites such as BuzzFeed and Mashable, it’s no secret that viral content has taken over. Many businesses are pining for their content to be the next big thing for thousands …