Articles in PR
Connect With Those Who Matter: How to Build a Media List
The first step in constructing the perfect pitch is generating a list of media outlets you want to share your products or services with. Sure, you can send your pitch to every contact you have …
4 Reasons Why a Story is Newsworthy
Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While …
3 Tips You Need to Know to Leverage Your Media Coverage
If you’ve just received some great editorial media coverage, you’ll want to make sure everyone knows about it! In addition to writing a blog post about the mention, pinning it on Pinterest or writing a …
How to Develop Your Next Public Relations Strategy
Before you can begin crafting a marketing or public relations strategy for your business, it’s important you look at the big picture. You should ask yourself the following questions when reflecting on your past PR …
Boilerplates: Everything You Need to Know
What is a boilerplate? And why should you have one for your business? This blog post explains what this type of text is, provides reasons to create one for your company and details how to …
Writing for Public Relations: 4 Tips
Writing is a big part of public relations (PR) and marketing. From drafting website copy to writing a press release, you need to be able to get your message across in a concise and compelling …
3 Public Relations Lessons from Direct Mail
Have you ever received unsolicited marketing postcards in the mail and tossed them out immediately? What about the ones that really drew your attention? I bet you didn’t throw those away nearly as quickly. Direct …
Public Relations – 3 Steps for Small Business
The world of small business is a special one. It is filled with leaders, entrepreneurs and visionaries. The beautiful thing about small business is the opportunity and enormous room for growth. The key to this expansion is …
Press Release: 4 Mistakes to Avoid
Ah, the press release. As a small business owner you are being told that the way to a journalist’s heart is through a strong press release, and you are not wrong. The information needs to be there, to avoid …
Create Content that Goes Viral
With the rising popularity of sites such as BuzzFeed and Mashable, it’s no secret that viral content has taken over. Many businesses are pining for their content to be the next big thing for thousands …
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