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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Articles in PR

5 Writing Tips for a Solid Media Pitch

December 18, 2013 – 10:00 am |

Media pitches are one of the most important pieces of content that your small business will create. If you think about it, media pitches serve as a casual introduction between a small business and the …

Publicity 101: How to Maintain Positive Relationships with Reporters

December 11, 2013 – 10:00 am |

Publicity is an art that takes practice, patience and a large amount of follow up. With these requirements, it is absolutely essential to foster positive relationships with those whom you work with. One of the …

Using Tumblr to Build Your Business

November 13, 2013 – 10:00 am |

With social media platforms hatching from every corner of the web these days, at times can be hard to decide which sites are worth the effort. Tumblr, for example, is a unique micro blogging tool …

Email Marketing: Get Your Newsletters Read

November 6, 2013 – 10:00 am |

As most business owners know, newsletters are a great way to share company events and news with the public. Yet, given the bombardment of email these days, just getting readers to open a newsletter is …

Writers Block: Taking the Pressure Off

October 30, 2013 – 10:00 am |

Writers block is a normal occurrence for any content creator. Your writing ability can be negatively affected for a multitude of reasons: lack of sleep, too much stress, not enough time, or the always-untimely lack …

Blogging Tips for Your Small Business: 3 Pointers for Success

October 23, 2013 – 10:00 am |

Blogging is becoming an essential part of marketing in today’s content driven society. Not only does blogging offer a chance for companies to boast their product knowledge and company updates, but it also helps to …

Twitter Marketing: A Small Business Beginner’s Guide

October 9, 2013 – 10:00 am |

Twitter marketing is quickly becoming the norm in most small business’ marketing plans. With over 200 million registered users and over 30 languages available, Twitter has become a marketing dream for organizations of all sizes. …

Public Relations Strategy: Your Small Business Blue Print

October 2, 2013 – 10:00 am |

Public relations may seem like an intimidating term for any new small business looking to promote their product or service. If you are a small business looking to publicize your efforts, this element of marketing …

Rebranding Your Small Business: 4 Tips to a Fresh Start

September 25, 2013 – 10:30 am |

Making the decision to rebrand your small business doesn’t mean that your efforts to promote your business or product have gone unnoticed or have failed. Sometimes ventures get a bit outdated or you just may …

Reviews: 7 Small Business Tips on Defending Negative Feedback

September 18, 2013 – 10:30 am |

Negative reviews can definitely feel like a thorn in the side of any small business. Even if you do everything right, a disgruntled customer may feel compelled to write negative reviews about your small business …