Create a Solid E-Newsletter with These 5 Elements
Is email marketing part of your public relations strategy? Email newsletters, or e-newsletters, are a fantastic way to keep your business fresh on customers’ minds and provide another way to keep in touch with your contacts. An extremely effective and easy digital marketing tactic, there is no reason why your business should not be taking advantage of its benefits. Below you will find five elements of an e-newsletter that are necessary for a successful mailing.
5 Essential Elements of an E-Newsletter
1. An enticing subject line. This is the most important part of your e-newsletter. Sixty-four percent of people say they open an email because of the subject line, so spend time on it and make sure it’s enticing.
2. A strong visual appearance. In addition to choosing colors and an overall feel that match your brand, include high-res images sprinkled throughout the newsletter.
3. Concise, helpful content. Make sure your e-newsletter is easy to read and provides something of value to your readers. If you want to share an article that’s more than a couple of paragraphs, post it on your blog and link to it from the newsletter. Also, a brief introduction at the top of the email is a fantastic way to give your readers a quick look at what the issue includes and infuse a bit of your personality.
4. Free from typos and grammatical errors. Text that’s bursting with errors can be confusing, plus it makes you look less professional. If possible, have a co-worker or friend proofread the text for you and double check your work.
5. A call to action. What do you want your readers to do after reading your newsletter? Share it with their friends? Contact you to for a free consultation? Make it clear how you’d like them to respond – after all, if you never ask they’ll never do it!
From an enticing subject line and a strong visual appearance to concise, helpful content and a call to action, make sure you include each one of these essential elements in every newsletter you distribute.Written by Erika Taylor Montgomery