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Home » Copywriting, Erika Taylor Montgomery, Featured Articles, Marketing, PR

Create Content that Goes Viral

Submitted by on December 25, 2013 – 10:00 amNo Comment

With the rising popularity of sites such as BuzzFeed and Mashable, it’s no secret that viral content has taken over. Many businesses are pining for their content to be the next big thing for thousands of viewers to see, yet most don’t have the know-how to accomplish having their content become viral.

Attract the masses by focusing on creating viral content.

Attract the masses by focusing on creating viral content.

Let’s be honest, becoming viral is no easy feat and takes a lot of practice, effort and time to achieve. Although there is no formula in creating content that instantly spreads like wildfire, here are five tips you can follow to make your message stand out when attempting to go viral.

Five Tips to Achieve Viral Content

1.     Be Timely – Focusing on content that is current will make it easier for your content to been seen by many. From local events and holidays to industry trends, you can create content that is relatable to a large audience with the same interests.

2.    Mobile is a Must – A recent study stated that two thirds of cell-phone owning Americans use their phones to access the web, tripling the number from 2009. Whether it’s videos, images or an article, ensure that your content is mobile friendly.

3.    Optimize – Optimization will ensure that your content is far reaching. Using hashtags, share buttons and tags make it easier for readers to share. By connecting sharing tools such as these to all of your content, you are allowing others to easily drive your engagement for you. 

4.    Use KISS Techique – Keep it Short and Simple. Your readers want to engage in something that isn’t complicated or drawn out. Create content that can be viewed in seconds. Short and simple content also helps to avoid industry jargon, thus reaching a wider audience.

5.    Be Visually Appealing – Creating visually stimulating content doesn’t stop at images or videos. By adding memes, flowcharts or infographics to your articles, you are illustrating the quality and aesthetic value of your small business.

Creating viral content may take some time and a bit of luck, but it is totally doable. Have you had success in making content go viral on social media sites? If so, please share your insight with our readers below!

Written by Erika Taylor Montgomery
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