Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.

Operations

Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.

Marketing

Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.

Sales

Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Erika Taylor Montgomery, PR

How to Develop Your Next Public Relations Strategy

Submitted by on June 15, 2016 – 9:55 amNo Comment
PR Strategy guide

Follow this guide to develop your next public relations strategy.

Before you can begin crafting a marketing or public relations strategy for your business, it’s important you look at the big picture. You should ask yourself the following questions when reflecting on your past PR campaigns:

  • What were your goals?
  • Did you succeed?
  • What worked well?
  • What didn’t?

Once you have taken the time to investigate and answer those questions you can start developing the next set of objectives you want to achieve for your business. During this process it is important to keep in mind that your goals should be SMART: Specific, Measurable, Attainable, Relevant and Timely. Once you have determined your goals, you can create a marketing strategy and put a plan into action.

How do you create a marketing strategy or public relations plan?

  1. Determine your resources.How much time and money do you have to put into promoting your company? Do you have a budget to outsource to a public relations firm? If so, here is a great guide for choosing a PR agency to work with.
  2. Research what’s working well for others.If your goal is to increase your social media followers by a certain percentage, study thriving Facebook pages or Twitter accounts to see what tactics they’re using that you could try.
  3. Study public relations and marketing trends.Stay up to date on the latest trends by registering for newsletters with the industry leaders and occasionally researching online. In addition, keep your eyes and ears open as you read the news or scroll through your Facebook newsfeed; you never know when you’ll see something that could spark a creative marketing strategy for your business!
  4. Measure success.It is essential that you watch for results, but remember it’s not going to happen overnight. A good time to re-evaluate your public relations plan is every 6 months so you can clearly see what’s been working and what hasn’t been. This way you can capitalize on areas where you’ve been having the greatest success and stop using resources where there has been little to no contribution to your goals.

 

Through reflection on past experiences, developing SMART goals and following the four step planning process your next marketing and public relations campaign is sure to be a success!

 

Written by Erika Taylor Montgomery
Tags:

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

UA-36862816-1