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Home » Erika Taylor Montgomery

Effective Communication: 3 Tips for Choosing a Font

Submitted by on March 30, 2016 – 10:00 amNo Comment
How did you choose your business font?

How did you choose your business font?

Effective communication is more than just speaking clearly; every aspect of your brand’s identity must be considered. The typeface on materials you distribute should help customers better understand who you are. While you may be limited in font options depending on your website template and which online tools you use to distribute messages, there are several things to consider when picking out a font. Here are three helpful hints for choosing the perfect one to represent your company.

Effective Communication: 3 Tips for Choosing a Font

  1. Determine Your Tone

The font you choose should not only aid in effective communication across all aspects of your business, but it should reflect your company’s tone and personality. Decide what mood your brand is aiming for and pick a font that represents those values. If you’re looking for something more serious, choose a serif font; for fun or playful brands, go with a script or decorative typeface.

  1. Be Clear

If customers are unsure what your message is, or can’t read your logo font, you aren’t doing yourself justice. It’s important for effective communication to be as clear as possible; choose a font that’s readable and easy for customers to identify. Potential customers will move on to the next business if they have to dig in and spend a lot of time figuring out what your business is and does.

  1. Be Consistent

Whatever font you land on, it’s important to be consistent across all communications platforms. This includes your website, email, marketing materials and e-newsletters. Your customers will recognize you based on your brand’s image and the font you choose is an important element.

Determining what tone you are going for and making sure to be clear and consistent are all tips for choosing the best font for your business. It’s important for effective communication that your brand image accurately represents your company culture and values.

 

Written by Erika Taylor Montgomery
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