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Home » Erika Taylor Montgomery

Email Marketing: 4 Reasons to Create an E-Newsletter

Submitted by on April 15, 2015 – 10:00 amNo Comment
Email marketing can benefit your business.

Email marketing can benefit your business.

Did you know that email marketing is a great way to stay in contact with customers? This is one of the many reasons why a monthly e-newsletter could benefit you and your business. In this blog post, we will identify four reasons why your business needs to implement a regular email marketing distribution.

Email marketing promotions are:

  1. Easy to create, easy to read:With the help of content management systems like Constant Contact and Vertical Response, e-newsletters are simple to create and even easier to read. Simply choose a template, insert your content and send! Distributions can be sent out at any time with a multitude of information, making interacting with your clients a breeze.

  1. Strengthened relationships:A monthly e-newsletter will keep you actively engaged with your client base without running the risk of being seen as a spammer. Keeping in touch regularly will benefit and strengthen the relationship that your business should be consistently building upon with members of your growing client base. Regular e-newsletters also keep you top-of-mind with your customers who will be more likely to refer to you and also bring you repeat business.
  1. High ROI:Email marketing efforts have a remarkably high ROI (return on investment). In fact, the average ROI for every dollar spent on email marketing is over $40.00, which is more than 20x the ROI of banner ads.
  1. Trackable metrics:Email marketing and content management systems make tracking the effectiveness of your e-newsletter or promotion easy as pie. From open rates to link clicks and beyond, the metrics provided allow for insight into the distribution’s marketability within your target audience.

These four reasons are the basics for understanding the business value of email marketing. E-newsletters are easy to read, strengthen relationships, have high ROI and  open rates that can simply be tracked. Do you have an e-newsletter for your business? If so, how has it worked for you?

Photo Credit: Pixabay

Written by Erika Taylor Montgomery
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