Email Marketing: 5 Essentials of an E-Newsletter
Is email marketing part of your business’ public relations strategy? Email newsletters, or e-newsletters, are a fantastic way to keep your business top-of-mind and provide another way to keep in touch with your contacts. Plus, research shows email marketing is extremely effective. As this infographic explains:
- Email marketing delivers the highest ROI (about $44 per dollar spent) of any digital marketing channel.
- 66% of consumers have made a purchase online as a result of an email marketing message.
- 40% of B2B marketers rated the leads generated by email marketing as high quality.
5 Essential Elements of an E-Newsletter
- An enticing subject line.This is probably the most important part of your e-newsletter. 64% of people say they open an email because of the subject line, so spend time on it and make sure it’s enticing.
- A strong visual appearance.In addition to choosing colors and an overall feel that match your brand, include high-res images(that you have rights to use!) sprinkled throughout the newsletter.
- Concise, helpful content.Make sure your e-newsletter is easy to readand provides something of value to your readers. If you want to share an article that’s more than a couple of paragraphs, post it on your blog and link to it from the newsletter. Also, a brief introduction at the top of the email is a fantastic way to give your readers a quick look at what the issue includes and infuse a bit of your personality.
- Eliminate typos or grammatical errors.Text that’s rife with errors can be confusing, plus it makes you look less professional. If possible, have a co-worker or friend proofread the text for you and double check your work.
- A call to action.What do you want your readers to do after reading your newsletter? Share it with their friends? Contact you to for a free consultation? Make it clear how you’d like them to respond – after all, if you never ask they’ll never do it!
Are you investing in email marketing as part of your public relations strategy? From an enticing subject line and a strong visual appearance to concise, helpful content and a call to action, make sure you include each one of these essential elements in every single newsletter you distribute.
Written by Erika Taylor Montgomery
email marketing, Erika Taylor Montgomery, newsletter