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Home » Erika Taylor Montgomery

Email Marketing: 5 Essentials of an E-Newsletter

Submitted by on November 25, 2015 – 10:00 amNo Comment
Is email marketing part of your PR strategy?

Is email marketing part of your PR strategy?

Is email marketing part of your business’ public relations strategy? Email newsletters, or e-newsletters, are a fantastic way to keep your business top-of-mind and provide another way to keep in touch with your contacts. Plus, research shows email marketing is extremely effective. As this infographic explains:

  • Email marketing delivers the highest ROI (about $44 per dollar spent) of any digital marketing channel.
  • 66% of consumers have made a purchase online as a result of an email marketing message.
  • 40% of B2B marketers rated the leads generated by email marketing as high quality.

5 Essential Elements of an E-Newsletter

  1. An enticing subject line.This is probably the most important part of your e-newsletter. 64% of people say they open an email because of the subject line, so spend time on it and make sure it’s enticing.
  2. A strong visual appearance.In addition to choosing colors and an overall feel that match your brand, include high-res images(that you have rights to use!) sprinkled throughout the newsletter.
  3. Concise, helpful content.Make sure your e-newsletter is easy to readand provides something of value to your readers. If you want to share an article that’s more than a couple of paragraphs, post it on your blog and link to it from the newsletter. Also, a brief introduction at the top of the email is a fantastic way to give your readers a quick look at what the issue includes and infuse a bit of your personality.
  4. Eliminate typos or grammatical errors.Text that’s rife with errors can be confusing, plus it makes you look less professional. If possible, have a co-worker or friend proofread the text for you and double check your work.
  5. A call to action.What do you want your readers to do after reading your newsletter? Share it with their friends? Contact you to for a free consultation? Make it clear how you’d like them to respond – after all, if you never ask they’ll never do it!

Are you investing in email marketing as part of your public relations strategy? From an enticing subject line and a strong visual appearance to concise, helpful content and a call to action, make sure you include each one of these essential elements in every single newsletter you distribute.


Written by Erika Taylor Montgomery
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