Email Marketing: Get Your Newsletters Read
As most business owners know, newsletters are a great way to share company events and news with the public. Yet, given the bombardment of email these days, just getting readers to open a newsletter is tough. Still, most agree that email remains a cost-effective marketing tool that continues to be a force in the world of digital marketing.
Here is a list of five tips to help you get the most out of your newsletter:
1). Keep it Short: In the early years of email marketing, it was okay to include a large article in the body of an email newsletter. Yet today, readers prefer to only read a paragraph or two of text with a few links to the full length of content. Long newsletters often get filed for later reading; you want your content to be viewed right away. Email marketing companies like Constant Contact make it easy for you to achieve shorter sections in your newsletter.
2). Interesting Subject Line: Your subject line should include a call to action. Readers need to know why your email is important for them to open. For example, “30% Off Your Next Soothing Massage” is a lot better than “News from Massage Inc.” When offering a discount or deal, ensure that it includes an expiration date so readers will act quickly. Adding your reader’s first name in the subject line also can spurn attention. Email marketing services such as Mail Chimp can help you organize and strategize your newsletter marketing efforts.
3). Don’t Lead with Your Brand: Although it may be tempting to place your brand all over your newsletter, that is a huge mistake. By doing this, you risk giving the impression that you are spamming your readers. Whether you like it or not, most people don’t care about your brand. They care about what’s in it for them. Branding should go on the bottom with your contact details.
4). Do Not Include Attachments: This should be rule #1 in the world of email marketing. By including attachments, your newsletter may be categorized as spam. Also, when sending out your newsletter, ensure that you are sending it via your company domain. Most spammers send email newsletters through personal accounts from Yahoo, Gmail and Hotmail.
5). Promote: Once you’ve emailed your newsletter, take a few more steps to promote your content. First, promote your newsletter on all your social media platforms. Then encourage readers to share your newsletter to their own networks. Extend the life of your newsletter by posting its content piece by piece on your social media networks throughout the month.
Despite the popularity of social media, newsletters and email marketing as a whole are still important pieces of a strong marketing strategy. Does your business create newsletters? If so, please share your tips of best practices with our readers below.
Photo Credit: Social Biz Solutions
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!Written by Erika Taylor Montgomery
content marketing, email marketing, newsletters, small business