Facebook Fans: The Break Down of How They Benefit Your Business
Does your company realize the value of its Facebook fans? It may not, but new research is proving that this social network is a great addition to a brand’s marketing strategy, because, well, having Facebook fans can pay off, literally. Boasting a user-base of over 1 billion, Facebook has become an integrated part of national and international life. This post will discuss how Facebook fans actually help your business grow.
The Facebook fans that a brand acquires do two main things. First, they help spread the word about your company, growing its social media presence exponentially. The more “likes” that a business’ fan page gets, and the more interaction a company has with its Facebook fans, the more likely it will be for their brand’s information to show up on Facebook’s Graph Search. In other words, fans can increase SEO (search engine optimization) results on the site.
Secondly, Facebook fans not only bring a company money by spreading the word about its products and/or services, but they also are the ones primarily purchasing these products and/or services. According to a poll by Syncapse, Facebook fans have increased in value by over 28%, each one representing more than $170 to a company. Many Facebook fans are also loyal and returning customers to the brands that they “like” or follow on the social site.
These figures mean that Facebook does provide companies with the brand recognition that they desire. Businesses with Facebook fan pages are wise in making it a part of their social media strategy. The key to utilizing Facebook fans is engagement. Making your company’s Facebook fans feel appreciated will help them know that their loyalty is appreciated as well. What has your business done to attract and retain Facebook fans? Share it with us!
Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Call 408-218-2391 today to arrange yours!
Photo Credit: Alessio85Written by Erika Taylor Montgomery