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Home » Contributors, Erika Taylor Montgomery

Facebook: Why Fans Don’t Like Your Posts

Submitted by on July 17, 2013 – 10:00 amNo Comment
It’s fine to have all text posts sometimes, but try to make your updates varied.

It’s fine to have all text posts sometimes, but try to make your updates varied.

You’ve done everything right; you’ve set up your company’s business page on Facebook, established a fan base and are posting updates regularly, but you’re not getting any likes. No one seems interested in what you post. So what are you doing wrong? Here are a few reasons why your Facebook updates aren’t getting any love.

Asking questions that are too broad or personal

Like everything else in life, getting people to like your Facebook updates is a balancing act. You can’t be too general with your posts and you can’t be too specific. According to an article on Inc.com, messages on Twitter with a question drew 52% fewer clicks for B2C companies and 39% fewer for B2B companies. So if you’re going to ask questions, Facebook is the place to do it. But try and stay away from open-ended questions. Give your fan base a choice or create a poll, but don’t get too personal.

Every Post is Pure Text

It’s fine to have an all text posts sometimes, but try to make your updates varied. Your posts shouldn’t all be just text. Using images or video that relates to your company, fans and to the post will liven it up and attract more likes.

There’s Too Many “Me” Posts

Yes, it’s your Facebook page and yes, you want to promote yourself, but don’t make your entire page just about you. Make sure each post serves the interests of your fan base and your business. Whether it’s something funny, a tip or just something interesting, make sure you are not just talking about yourself.

You’re Not Responding

Believe it or not, social media is interactive, and Facebook was built on social interaction. If you’re getting comments on your updates and you’re not replying or liking those comments. people will stop bothering to like your posts. Remember you might be in cyber space, but it’s still a relationship that needs to be fostered.

Your Page Has An Identity Crisis

To avoid a cluttered page and to create a steady stream of engaging posts, consider developing an editorial calendar. Along with providing structure, it lets your fans easily learn more about your business and the type of content they can expect to see from you. Consider creating theme days for your content.

Finally, don’t give up! If you don’t know what your fan base wants, start by taking a look at your Facebook page’s admin panel. Facebook has started highlighting the most engaging posts and they will also notify you when a post performs better than average.  Growing a social media presence takes time and patience; it will not happen overnight. Take time to find valuable content and engage with your fans and soon you’ll see your fan base grow.

What are your social media tips for increasing fan engagement? What approach has worked for your page? We want to hear from you!

Photo Credit: Sean MacEntee

Written by Erika Taylor Montgomery
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