Four Benefits of Blogging for Business
There are many reasons why a business should have a blog they are posting to on a regular basis. Blogging is a terrific cost-effective resource to promote the company’s brand and connect with clients. Keeping an updated blog can also help with your Search Engine Optimization (SEO) efforts by writing your posts with keywords in mind. Need more reasons why your company should write a blog? Here are four more benefits to blogging for your business.
1. Establish Industry Credibility
By publishing blog posts regularly, you’ll establish yourself as the go-to expert in your field. Some simple ways to do this are to share how-to posts, tips and tricks, industry best practices, or answer frequently asked questions. By providing free information to customers, you’ll show them you are on top of your game and can offer something of value.
2. Increase Website Traffic
Business blogging can help drive traffic toward your website, resulting in increased readership. In addition to helping improve your search engine ranking, you can also use the blog posts to help market your company via social media. Share your business’ recent posts on the different platforms and include a link to the blog (just remember to follow the 80/20 rule).
3. Test New Ideas
Your business blog can be a great staging area to test ideas and get a feel for how your customers will react. Have a new product or seasonal promotion? Try posting it on your blog to help you understand how readers will react and create buzz about the offering.
4. Involve Your Whole Team
Business blogging can also be a great way to make your employees feel more included! Try creating a section of your blog called “Insights” and have team members post about their thoughts on the industry, tips and tricks and workplace commentary regularly.
Business blogging helps position your company as an industry leader, drive traffic to your website, test new ideas and get your whole team involved. Are you using a blog to promote your business? What other benefits have you seen?Written by Erika Taylor Montgomery