Creating an Identity When You Don’t Know the First Thing About Design
When you’re launching your own company, you have to wear a lot of hats. Sometimes that includes designing your own logo and identity. But if you’re not a designer, it’s easy to get it wrong.
There are lots of things to consider:
• Your Name
• Tagline (always a good idea if your name doesn’t explain what you do)
• Tone (are you funky & fresh, solid & trustworthy, a friendly neighbor?)
• Business Card
• Sales Collateral
• Advertising – Print
• Advertising – Web
• Promotional Items
• When to Hire a Professional
These are just the basics, but in the coming weeks I’ll show you how the choices you make can make or break your identity, and sometimes your business.
Reprinted with special permission from the Shimmin Design blog.Written by Melissa Shimmin
Melissa Shimmin is an award-winning designer who has been helping companies both big and small create, evolve and strengthen their identities, branding and marketing collateral for more than 15 years. And yet, Melissa is more than just a designer: she takes a big picture perspective, combining marketing strategy and copywriting with design to create stronger, more impactful branding and identity for the companies she partners with. Check out her work at Shimmin Design. Tags: branding, identity design, logo