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Home » Blogging, Erika Taylor Montgomery, WordPress

How to Hyperlink Content: 3 Tips

Submitted by on February 4, 2015 – 10:00 amNo Comment
Do you know how to hyperlink content?

Do you know how to hyperlink content?

The hyperlink is an incredible tool for businesses. These blue underlined words carry a lot of weight with search engines. The trick is to use hyperlinks effectively to maximize traffic to your website or social media platforms. Here are three basic tips to help you understand hyperlinks.

How to Hyperlink Content

  1.  Hyperlink the Right Word

There’s a lot of temptation to hyperlink any word. This is a poor strategy. Why? The word(s) you choose are searchable in Google, Yahoo and other search engines. You want to pick popular words for your topic and ones that relate most to your link.

  1.  Hyperlink Credible Information from Reliable Websites

Hyperlinks are a great way to add information about a topic. Remember, readers are consumers; they are seeking reliable information to help them make a good decision. Hyperlinking questionable material can drive away business.

  1.  Hyperlink Locally

Hyperlinking a local business is a smart way to connect neighbors to your blog or social media sites. This mention can build a relationship with other local businesses and expand your consumer awareness to others in your area.

Help your website and blog posts by using these three tips to hyperlink with search engines and relationships in mind.

Photo Credit: Flickr

Written by Erika Taylor Montgomery
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