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Home » Erika Taylor Montgomery, SEO

How to Improve SEO Results with Pinterest

Submitted by on December 16, 2015 – 10:00 amNo Comment
Here are 4 steps to take on Pinterest to increase your search engine ranking.

Here are 4 steps to take on Pinterest to increase your search engine ranking.

Do you want to improve SEO (search engine optimization) for your website? We’ve discussed the importance of blogging regularly and taking advantage of Google+, but there’s another social media network that can help increase your search engine ranking, too: Pinterest.

4 Steps to Increase Search Engine Ranking with Pinterest

If you’re familiar with Pinterest, you know this social media site is primarily visually based. Still, the text you include in the description of each pin/update is vital to making your content easy to find.

Kim Garst breaks down 4 steps for increasing search engine ranking by using this major social media network:

  1. Choose keywords (preferably long tail) that your audience is likely to be looking for
  2. Create a board using those keywords in the title, and/or images with those keywords in the caption
  3. Promote your board and consistently add new content
  4. Watch your Google rankings TAKE OFF!!!

Not sure what a long tail keyword is? Although it sounds foreign, all it means is a specific, narrow phrase. For example, if your business creates gluten free desserts like cookies and cupcakes, instead of using the keywords “cookies” or “cupcakes,” expand them to “gluten free cookies” and “gluten free cupcakes.”

Still not sure why or how this works?

Just like in blogging to improve SEO, a big part of increasing search engine ranking is regularly updating content so there’s always something new. Using long tail keywords that are a good fit for your business further improves SEO by narrowing website visitors to those searching for the same terms.

These principles carry over to a social media network like Pinterest. In addition to updating your content regularly and using your keywords strategically, the popularity of the site helps carry your pins (or Pinterest updates) to the top of search engine results.


Written by Erika Taylor Montgomery
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