How to Measure Content Marketing Success
Is your business using content marketing as part of your social media marketing strategy? As this strategy becomes a more common practice for reaching consumers and fans, it’s important to measure the results to see how well your efforts are working towards meeting your goals.
Content Marketing Metrics to Master [Infographic]
How will you measure the effectiveness of your campaign? Curata recently published The Comprehensive Guide to Analytics & Metrics, which shares details on determining how well each type of content is doing at reaching an audience. In addition to this helpful guide, they have created an infographic highlighting 29 essential content marketing metrics.
So what does this mean for your social media marketing strategy? Metrics cover consumption, retention, engagement, sales, production and cost. Putting all of these together will give you a clear understanding of what is going well and should be adjusted. Some key takeaways on a few of the metrics from the infographic include:
• Consumption: Monitor email clicks and opens to determine the best time of day to send messages and which subject lines work the best.
• Retention: Asses bounce rate and total page depth to find out where people are engaging on your website and if they are exploring what you have to offer.
• Sharing: Count social media shares to learn what types of content users like to send to friends and family.
• Production: Measure time from ideation to publishing to determine how costly the content is to create.
In order for you to make the most of the time and effort you invest, it’s important to measure what works and what doesn’t when trying a new strategy. Make sure to check out the full infographic below for all of the fascinating information and tips for making your content marketing efforts shine.
Infographic from Curata.com.
Tags: content, content marketing