How to Tell a Stellar Story with Social Media
Social media marketing provides a wonderful opportunity for your company to connect with customers, reach a new demographic, and grow your client and fan base in a way that traditional brick and mortar stores and customer service hotlines can’t. Using social media as a vehicle to carry your message is not only low-cost, but also personal and friendly, which can help you stand out against the social noise of cat videos, memes and selfies.
It isn’t enough to share about your company’s value or mission on social media though; fans aren’t likely to be very interested. Instead, you should craft a story that is shareable and relevant to their lives. A great story has four elements: theme, plot, structure and characters. You can think of them this way:
- Theme (Know Your Industry)
Set the tone of your story by knowing the ins and outs of your industry. A great story needs a solid foundation; everything should build on this base.
- Plot (Know Your Story)
Determine the main message you want your audience to take away. Don’t bury this message in content that doesn’t offer value, make sure it’s front and center.
- Structure (Present Readable Content)
Present your message in a readable format; for example, if you have a lengthy piece of research, break it into main points and share it via multiple social media updates. Or, create an eye catching infographic that is easy for your audience to understand.
- Characters (Include Your Audience)
The best stories have solid and genuine characters. Make sure your audience is part of yours by inserting them into the narrative! If you have a small team of people, you can also include them as characters of the story to make your brand more personable to your audience.
From images to videos, the possibilities on how you tell your story are endless, just make sure that you include these four elements for the most success. Now you’re ready to spread your brand’s message!Written by Erika Taylor Montgomery