How to Write Blog Posts for Your Small Business – Part 2
Setting up a plan and systems for writing blog posts
The next step is to come up with a plan of what to write. Let’s say that my plan is to teach newbie bloggers how to write blogs.
Let’s use my ‘plan’ as the first example. The second example will be a fictional physical therapy client.
I’m using these blogs as instructional and marketing tactics to impress upon you (the business professional) with not only how qualified I am to be your marketing guru, but also to help you in your own efforts to get more clients.
I tasked myself with coming up with a series of articles to write for my blog. This is my outline:
- Why blog
- How to write a blog
- Setting up a plan and system
- Writing in WordPress
- Writing for the customer
- Inserting pictures
- Inserting links
- Writing a call to action
- Current news
- Your events
I’m sure I will add to and revise this list as I continue to write. However, it gives me a good place to start. When I don’t know what to write, I look at my list and it helps me get going.
There is a lot more for me to write about. I have more technical articles on using WordPress and Internet Marketing.
I also have a lot of knowledge about internet marketing and direct marketing sales copy that I believe will help local small business and professionals. Each one of these can be a topic that might have as many as ten or more sections to it.
These will be my topics for future blogs.
But what about you? What can you write about?
Let’s look at my fictional Physical Therapist business. She has a small office in downtown Campbell. She has two employees and works in conjunction with doctors, chiropractors and massage therapists.
She is looking to increase the numbers of clients that she sees. She’d also like to market her services to larger medical groups.
Her plan might look like this:
- Description of location and practice
- Why use physical therapy
- Who uses physical therapy
- Physical therapy and pain management
- Frequency and length of visits
- How to pay for it
- Getting a doctors referral
- Why she is a great therapist
- Other services she offers
- Exercises to do at home for health
- What to do in an emergency
Some of these blogs would be marketed to her clients. Others towards potential connections for expanded business opportunities or partnerships.
She could easily expand on some of the topics. There could be whole sections on each type of problem that she sees.
What about you? What are the concerns of your customers and potential clients? Are there connections that you want to make in your business that a blog post will help?
Take a few minutes and write them down. Then, start writing!Written by Ron Usher