How to Write Blog Posts for Your Small Business Website – Part 1
Preliminary Steps for Business Blogs
Writing for your blog posts is fairly easy, especially at first. However, there are some technical issues…which we’ll get to later.
Let’s start with the simple stuff.
The first step is to make a file on your computer and call it “Blog”. If you have a PC, all you do is right click the mouse on the desktop and scroll down to where it says “New”. A pop-up menu will come on and at the top of the menu is says, “Folder”.
Click on that and new folder will appear on your desktop. Right click again on the folder to rename it.
This may seem very easy and simple for many of you. But I’ve been to a lot of Internet Marketing and Blogging seminars and around 75% of the attendees don’t know how to do this.
This seemingly basic step is important because it will help keep your writing organized. You’ll know what you’ve written and where it is. Nothing is more frustrating that trying to find something that you wrote and you can’t remember where you put it or what you called it.
OK, now you have a folder. We are going to use Microsoft Word to write our first five blogs. Afterwards, you can write and edit directly from your WordPress dashboard. But there are advantages of writing first in Word and learning to use the desktop folders.
Go ahead and open up Word document. Click “Save As” and name it “Blog 1”.
What to Start With
I’m going to assume you’re a local business, probably a professional business like a chiropractor, dentist, or lawyer. You might be a consultant or a contractor.
Your first blog posts should be about your business. Let’s write a blog about your location. Where is it, how do you find it? What are your hours and what is the parking like?
Make it friendly. Make it clear. Write as if you are describing it to a friend.
This first blog post doesn’t have to be long. Maybe 200 to 300 words. Use short paragraphs (notice mine?) Your grade school teachers probably taught you that you had to have five sentences in a paragraph. However, having short paragraphs with one, two or three sentences makes them much easier to read.
When you’re done, click “Save” and take a break. Congratulations, you are on your way to the easiest and least expensive way to bringing in new clients through the web.
The next blog explains how to set up a system and a plan for all the rest of your blogs. Systems and plans are crucial for consistent blogging.
Written by Ron Usher